5 Easy Steps To Use Answer The Public To Optimise Your ...

Answer The Public is a fantastic tool which can help you optimise your site's content. This blog post talks you through how to leverage the ... 7Mins Back 5EasyStepsToUseAnswerThePublicToOptimiseYourContent PublishedonJun27,2019byGertieGoddard Ifyou'vestumbledacrossthisblog,you'veprobablybeenresearchingwaystooptimiseyourcontentforSearch.ThispostwillshowyouhowAnswerThePubliccanhelpyouunderstandwhatyourpotentialcustomersaretypingintosearchenginessothatyoudriverelevanttraffictoyoursite. WhatonearthisAnswerThePublic?! WhilstthereareawholehostofpowerfulSEOtoolsoutthere,AnswerThePublichasgottobeoneoftheeasiesttouse,andsimplesttounderstand.Thisisbecauseitispoweredbythe“suggestedsearches”orpredictionsthatyounormallyseewhenyouperformaGooglesearch.Here’sanexample: Here,Googleistryingtopredictwhatyoumightliketoknowabout“contentmarketing”(aheadterm),basedonwhatotherpeoplehavesearchedfor.However,whatyoucanseeisclearlylimitedto10suggestions.AndthisiswhereAnswerThePublicstepsin:  ScreenshotfromAnswerThePublic,displayinginformationasa“visualisation”(left)oras“data”(right) Asyoucanseeintheimageabove,AnswerThePublicisalong-tailkeywordtoolthatmapsoutalloftheavailablesearchinformation(notjust10!),andorganisesitundersubcategoriesincluding:  Questions-e.g.“what”“when”“can”beforethekeyword Prepositions- e.g.“for”“is”“near”“with”afterthekeyword Comparisons-e.g.“and”“vs”“or”afterthekeyword Alphabeticals-e.gthekeyword,followedbyeveryletterofthealphabet Related Thisisotherwiseknownasa“searchcloud”andprovidesaniftyinsightintothequestions/phrasesyourtargetaudienceistypingintothesearchengines. HowtouseAnswerThePublicincontentmarketing? JustsporadicallytypingafewheadtermsintoAnswerThePublic,downloadingtheresults,thenbuildingacontentstrategyaroundthis,willonlygetyousofarthough. IfyouwanttouseAnswerThePublicforSEO,youneedtobemuchmorestrategic. Withthisinmind,hereare5easystepstouseAnswerThePublictooptimiseyourcontent: Step1:Getridofyourpersonabias Step2:ConductsomekeywordresearchStep3:Identifytopopportunities Step4:OptimiseforanswerboxesStep5:Getcreativeandmeasureresults Step1:Getridofyourpersonabias We’reallguiltyofusingour“gut-feel”whenitcomestoourtargetaudience.However,beingpresumptuouscanbecostlywhenitcomestokeywordresearchandcontentmarketing.Youmaybe,inadvertently,applyingyourownpersonalbiasontoyourprospects-peopleyouhaven’tevenmetyet!  It’sthereforevitalyouleveragewell-researchedbuyerpersonaswhenusingAnswerThePublic.BuyerPersonashelpbuildanaccuratepictureofwhoyouridealcustomersare;theirpersonalattributes,goals,andchallenges.Onlyfromthiscanyoureallystarttounderstandtheirpainpointsandrelevanttopics…thenyoucanusethisinformationinAnswerThePublic-toinformwhatyoufeedintoit,andwhatyouchoosetotakefromit. Step2:Conductsomekeywordresearch Writedownalistofgeneral,unspecificheadtermsthatpertaintoyourbuyerpersonas.Thinkcarefullyaboutboththetopicstheyareinterestedin/willneedassistancein,butalsothejourneythatwillleadthemtoyou.  StartfeedingthemintoAnswerThePublic,andcombingthroughtheresults.  “Hopefully,you’llstarttoseesomerealspecific,deep-divequestionsaboutthetargetsubjectthrownbackatyourightaway.That’sgreat,butitalsomeansthereareprobablylotsofanswersalreadyouttheretoo.”writesSte,SEOManageratNoisyLittleMonkey.  “Eitherway,pulloutthetermsthatareclosetothesubjectyou’relookingforandfeedthosebackin.Youshouldstartclosinginonphrasesthataregettingmoreandmorefocusedforthesubjectyou’relookingfor.” Step3:Identifytopopportunities Nowyouhaveavarietyofoptimisedlong-tailkeywords,youneedto(1)investigatehowmanypeopleareactuallysearchingforthem,and(2)workouthowcompetitivetheyare.AnswerThePublicprovidedarkeninggreendotsasameasureofhowpopularasearchtermis,butyouneedtobecautious!Thisisbecausefreshortrendingterms(butlowvolumeingeneral)canappearabovehighersearchterms. Darkergreen=morepopular ThereforeyoucanfeelalotmoreconfidentinyourresearchwhenyousensecheckagainstothertoolssuchasSEMrush,Google’sKeywordPlannerorUberSuggest.Thesetoolswillgiveyouvisibilityonsearchvolume,costperclick(CPC)andcompetition: ExamplefromKeywordPlanner Toptip:YoucanalsogetachromewebstoreextensionsuchasKeywordsEverywhere,thatsquirtsKeywordPlannerdatastraightintoAnswerThePublic.Aniftyshortcut!  Fromhere,youcanspotthebestlong-tailkeywordswherethesearchvolumeishigh,andthecompetitionisrelativelylow(seemystarsthere?).Etvoilà!Youhavesomegreatoptimisedtitlesyoucanwritecontentaround. Step4:Optimiseforanswerboxes Whilstnotessential,it’sreallyworthperformingananswerboxanalysisatthispoint. Quickoutline:Ananswerboxisaclear“box”ofinformation(orrichsnippet)thatappearsatthetopofsearchengineresultspages(SERPs)whenGoogledeemscontenttobethebestanswertoaquery.Hence,theyprovideahugesearchadvantageandare,understandably,verydesirable.  Openanincognitowindow,andstarttypingeachofyourchosenlong-tailkeywordsintoGoogle.Whatdoyousee?Ifthereisn’tananswerboxthere,brilliant(youcangoforit!),butifthereisonethatdoesn’tmeanyoushouldfeeldisheartened.Therearestillmanywaysyoucanbeatthecompetitiontothetopspot.Findouthowhere:HowtogetaGoogleAnswerBox. Step5:Getcreativeandmeasureresults Whilstoptimisingyourcontentaroundacertainlong-tailkeywordisimportant,thatdoesn’tmeanyoucan’tgetcreativewithyourcontent’stitle,copyandimagery.Forinstance,toolslikePortent’sContentIdeaGeneratoraregreatifyouarefeelinguninspired,oryoucancheckout29EpicInboundContentMarketingIdeas.  It’simportanttoacknowledgethatusingAnswerThePublictooptimiseyourcontentisonlyonestageinyourdigitalmarketingstrategy.Inordertomeasuretheimpactofwork,youneedtotrackyourcontent’sperformanceagainstSMARTGoals,andcontinuetomonitorandfine-tuneintothefuture.It’snotacaseof“it’spublishednowlet’sforgetaboutit"! Herearesomequestionsyoushouldbeconsidering: Thisblogisrankingwell,buthasn’tgotananswerbox.Howcanweoptimiseittoachievethis? Whyhasthispagegotalotoftrafficbuthasalowconversionrate/highbouncerate?  HaveIgotblogsthatareself-competingforthesamelong-tailkeywords?   Fancydoingsomemorereadingoncontentmarketing,buthaven’tgotthetimerightnow?I’drecommendbookmarkingourfreeresourcespageorhavingapeekatHowToCreateAHubSpotContentStrategy. Now,whatareyouwaitingfor?Ithinkit’stimeyoustartedansweringthepublic,don’tyou?   GertieGoddard DigitalMarketingExecutiveatNoisyLittleMonkey,GertieblogsaboutContent,SocialMedia&Analytics RelatedArticles Topic: DigitalMarketing, ContentMarketing, webinars (43MinuteRead) WritingThoughtLeadershipContent ViewArticle Topic: webdesign (10MinuteRead) HowMuchDoesAWebsiteRedesignCost?(UK) ViewArticle Subscribetoourblog Getmonthlydigitalmarketingtipssentstraighttoyourinboxwanttoknowwhatyouexpectbeforeyousubscribe?Youcanpreviewthemonthlynewsletterrighthere. Subscribetoday