DBS explains 'bank less' tagline as Aussie bank takes similar ...

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In May this year, DBS Bank changed its tagline from “Living, Breathing Asia” to “Live more, Bank less”, the former being the company's brand ... Search... Home News Agencies Opinions Analysis Media Tech CONTENTHUB TUNEIN BrandHighlights PartnerInsights Premium Details StaffWriter 13September2018 AustralianbankBankwesthascomeunderthespotlightforhavingaslogansimilartoDBSBank.The"bankless"philosophywasusedinBankwest'slatestcampaign,whichwasdoneincollaborationwithUnionagency,accordingtomultiplemediaoutlets.Thecampaignheadlineread"LessBS-yep,that'sright,lessbankstuff". InMaythisyear,DBSBank changeditstaglinefrom“Living,BreathingAsia”to“Livemore,Bankless”,theformerbeingthecompany’sbrandpromisesince2006. AninitialinvestmentofSG$30millionhasbeensetasidetobringthisnewbrandpropositiontomarketsthebrandhasapresenceinacrossSoutheastAsia,GreaterChinaandSouthAsia. AspokespersonfromDBSsaidinastatementtoMarketing thatthe "Livemore,Bankless"brandpromisewasrolledoutintandemwiththelaunchofdigibankinIndia.Thebankbrokethemouldoftraditionalbankingasitoperatescompletelypaperless,signaturelessandbranchless. Thespokespersonsaidthiswasthe"epitome"ofthebank'snewtaglineasitaimstoallowitscustomerstospendmoretimeonwhatmattersmost.Sheaddedthatthetaglinereflectsthebank'sbeliefinthedigitaleraasitaimstochallengethestatusquoandreimaginebanking. DBShoweverdidnotcommentwhenaskedabouttheBankwestad. "Byleveragingtechnologyandembeddingdigitalisationacrossallfacetsofourbusiness,weareabletodeliverbankingthatisfast,hassle-free,intuitiveandseamlesslyembeddedintoourcustomerslives.Thisinturnallowsthemtospendtimepursuingwhatmattersmost—inotherwords,itenablesourcustomerstohavealotmorelife,withalotlessbank,"thespokespersonadded. MarketinghasreachedouttoBankwestforcomment. MostRecent APRWandIndia-headquarteredPRHUBformnewPRarmcateredtostart-ups PublicisGroupenamesMDforluxuryarmPublicisLuxe ManulifeelevatesHKCEOtochargeofwholeofAsia Snap'ssharesplunge30%aseconomicoutlook'deteriorates',takesdowntechgiantswithit FendidancesalongwithZicoasbrandambassador AirbnbtowipecleanChinalistingsinJulyasitshutsdomesticbiz EdtechfirmLingoAcenamesex-NBAplayerJeremyLinasfirstglobalambassador SingaporeUpcomingEvents 10 Jun,2022 AgencyoftheYearSingapore2022 15 Jul,2022 LoyaltyandEngagementAward2022Singapore 19 Jul,2022 RetailReset19-20July2022 19 Aug,2022 Mob-ExAwards2022 02 Sep,2022 MarketingEventsAwardsSingapore2022 07 Oct,2022 MarketingExcellenceAwards2022Singapore

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