The 22 Immutable Laws of Marketing: Violate Them ... - Medium

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Chapter 1: The Law of Leadership · It's better to be first than it is to be better. · The basic issue in marketing is not convincing prospects that you have a ... GetstartedOpeninappSiQuanOngSigninGetstarted714FollowersAboutGetstartedOpeninappThe22ImmutableLawsofMarketing:ViolateThemAtYourOwnRisk!—BookNotesAlRies,JackTroutSiQuanOngAug2,2017·12minreadPublished:1994WhoareAlRies&JackTrout?Intheirownwords:AlRies&JackTroutareprobablytheworld’sbest-knownmarketingstrategists.AlongwithJackTrout,Riesiscreditedwithcoiningtheterm“positioning”,as…



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