10 Ways to Grow Your YouTube Channel | Blog - Digital ...

10 Ways to Grow Your YouTube Channel page on the Digital Marketing Institute Blog, all about keeping you ahead in the digital marketing ... Oct5,2021 ←BacktoArticles10WaystoGrowYourYouTubeChannel ArticlesDisplayandVideoAdvertisingSharevia: byDigitalMarketingInstitutePostedonOct5,2021 There’snodenyingthatvideomarketinghasbeenontheriseoverthepastfewyears,growingevermorepopularandaccessibleforbrands.WhilepopularsitessuchasTikTok,FacebookandInstagramandyourwebsitearegreatplacestoinvest,creatingaYouTubechannelmightbethebestplacetopromoteyourbrandasindividualsspendonebillionhourseachdaywatchingvideosonthisplatform.Oftenreferredtoastheworld’s‘second-largestsearchengine’,YouTubecanhelppeoplefindyourcontentquicklyanddriveengagement-ifyouknowafewtricksandunderstandthefundamentalsofmakingcreativevideos.Hereare10ofthebesttipstogrowyourYouTubechannel. 1.BuildYourVideosAroundaSingleKeyword/TopicBuildingyourvideoaroundasingletopicorkeywordisthebestwaytodrivetrafficandgrowyourYouTubeaudience.Marketersthatdon’tknowSEOriskmissingthissteptorankvideosbutit’scrucialtoincludeitifyouwantyourvideostogetthemaximumamountofviewers.UseakeywordtoollikeKeywordTool.io,whichisspecifictoYouTube,tolookforthemostsearchedkeywordsinthenicheyouwanttotarget.It’simportanttopickyourkeywordbeforeyoucraftyourvideocontentasithelpsyouconstructthebestinformationaroundthatspecifictopic.ItalsohelpsyouremembertoincludeyourkeywordnaturallythroughoutthecontentsoYouTubepicksitupwhenclosedcaptionsareadded.Onceyouchooseakeyword,checkoutthevideosthatcurrentlyrankforthattopictomakesureyou’reontherighttrackintermsofintentandalwaysoptimizeyourtitleanddescriptions.Bydoingthis,youwillgeneratemoresearchtrafficwithSEOonYouTube. 2.ReuseExistingTopPerformingContentOfcourse,thebestwaytogrowyourYouTubechannelistocreateanddistributegreatcontent.Butthatcontentdoesn’talwayshavetobebuiltfromscratch.Someofyourbestvideoscanbecreatedfromengaging,valuable,useful,andactionablecontentyouhavealready. ManypeoplegotoYouTubetofindanswersandhow-totutorialsespeciallyduringtheCOVID-19pandemicwherepeoplebinge-watched4billionhoursof‘howto’videosinjustoneyear.Socontentthatsolvesproblemsforyouraudienceisagreatwaytodrivetraffic.Performacontentaudittodiscovertheblogs,guides,andotherhigh-performingpiecesyoucurrentlyhaveandthinkabouthowtorepurposethemtocreaterelevantandengagingvideos.BearinmindthatthemostsuccessfulvideosonYouTubearetypicallybetweenonetofiveminuteslong,sodon’tfeelyouhavetomakeafilmorwriteanovel.Keepitshortandsweet.3.EngagewithYourAudienceIt'simportantnottooverlookthefactthatYouTubeisasocialmediachannel,andthereforedemandssocialinteraction.Ifyou’rejustpostingvideoswithoutencouragingcommentsanddiscussion,you’remissingatrick. YouTuberewardschannelswithgreatengagement,includingoveralltimespentonchannel,watchtime,likesanddislikes,andmostimportantly,comments.Sotrytorespondtoeverycommentyoureceive(ifpossible!)andencourageuserstoengagewithaudio/visualprompts. Youcanalsotakethetimetovisitotherchannelsandengage,thiscouldbeabrandsimilartoyourownorsimplyoneyouadmire.Don’talwayswaitfortheaudiencetotaketheinitiativeeither.Postquestionsorcommentsthatcandriveengagementbyaskingquestionsrelevanttothecontentorevenjustaskingwhatcontenttheyliketoseeonyourchannelorwouldliketoseemoreof.Plus,makesuretothankpeopleforsharingonYoutubeandotherchannels. ThinkaboutusingasocialcontentdistributionandengagementdashboardtohelpyoukeeptrackofkeyengagementmetricsonYouTube. 4.GetBrandedSoyourcontentmaybegreat,butdoesyourchannellookappealing?IfyouwantvisitorstotakeyourYouTubechannelseriouslyandsubscribe,youneedtolookprofessional. Improvingyourorganization’ssocialbrandingwillhelpusersimmediatelyrecognizeyourcontent.So,ifyouhaveablogorwebsite,youprobablyalreadyhavesomesortoflookandfeeltodifferentiateyourselffromotherindividualsand/orcompanies.SoitmakessensetocarryoverthatbrandingtoyourYouTubechannel.Here’sanexamplefromgamingtitanNintendowith8.12millionsubscriberstheyprovidegreatcontentaboutgamesandconsolesthatfeatureshortvideosofgameplayandbehindthescenessnippets. Inadditiontovisualbranding,don’tforgettoaddcustomURLstoyourchannelheader-andwriteaninterestingbioaboutwhoyouareandwhatyourvideosareabout.5.PromoteYourYouTubeVideosonOtherSocialChannelsOneofthewonderfulthingsaboutsocialmediaisthatyoucancross-promotecontentondifferentchannels.PromotingyourYouTubevideosonyourothersocialchannelsistheeasiestwaytogrowyouraudience.AccordingtoDigital2021:GlobalOverviewReport,thereisasignificantoverlapinusersacrosssocialmediaplatformswithYouTubeseeinghugeengagementofover90%amongstusersofallthetopchannels.Thismeansthatit’sachanneltobereckonedwithwhenitcomestomarketingactivitiesandengagement.  SocialMediaUserOverlapsSothinkaboutwhatchannelsyouareon?Facebook,Linkedin,Instagram,TikTok?Therearemanytochoosefromandlotsofgreatideasforsocialmediavideos.Andifthere’sachannel(suchasFacebook)onwhichyouwanttopostvideosdirectly,youcanalwaysdoateaserforthefull-lengthvideoonYouTubesoyougetoptimumengagementonallchannels.Also,don’tforgetaboutyourblog;youcanpostyourvideosthereaswell!Andifyouhaveapodcast,itcanfunctionverysmoothlywithyourYouTubechannel.6.ShowUp&StandOutIfyou’rerunningYouTubebyyourselforaspartofasmallorganization,itcanbeextremelybeneficialtopersonalizethechannelbyparticipatinginvideos.Whenyouputafacetoabrand,youraudiencecanmoreeasilyconnectwithyouasanindividual.Thisisespeciallyimportantforvloggers;fitness,life,orbusinesscoaches;andsolopreneurs. Everyvideoyoumakedoesn’tneedtoincludeyourface,butyoushouldfeatureregularlyenoughtoengageyouraudience.Additionally,ifyouarethistypeofYouTuber,useaphotoofyourselfonyourchannel(notyourlogo).SeetheexamplebelowfrommarketingguruAdamErhart. AdamErhartYouTubeChannel7.PostGreatThumbnails&LeverageYouTubeCardsTheymayseemlikeasmallthing(well,theyare),butthumbnailscanhaveabigimpact.YouTubeadvertisesothervideosviathumbnailsinitssidebar,soyouwantyourstostandoutamongthepack. ThesamegoesforYouTubesearch.Videoswithacatchytitleandappealingthumbnailusuallyrankhigher,evenifthecontentitselfisn’tasvaluablebecausetheyhaveahigherclick-throughrate(CTR).TogetyourCTRwhereitneedstobe,tryusingtacticssuchashighlightedareas,arrows,largetext,andunexpectedoreye-catchinglimages.SeetheexamplesbelowfromNeilPatel. WeknowthatYouTuberewardschannelsthatkeepviewersontheirpageslonger.Theselongeraveragewatchtimesmeanpeopleare engagedwithyourcontent.(YoucanseehowlongpeoplestayonyourvideosbyusingYouTubeanalytics).ByaddingYouTubecards,youcanincludelinkstoothervideosorrelevantcontentattheexactpointwhereusersdropoff.Thereareavarietyofcardtypestochoosefromsuchasaplaylist,pollordonationandyoucanfeature5cardspervideothatappearasarectangularboxorteaserintheright-handcornerofthevideo.Althoughusersmayabandonthevideotheyarewatching,theywillbedirectedtoyourothercontentandremainonyourchannel,increasingyourranking.8.PushforSubscriptionsOneofthewaysyouknowforsurethatviewersareengagedwithyourchanneliswhenthey‘subscribe’toseeanynewvideosthatareposted.Askviewerstosubscribetoyourchannelineachvideothatyouupload,andkeepengagedwithyourexistingsubscribedusers.(Youcanseeyourlistofsubscribers,here).Here’sanexampleofhowthesubscriberbuttoncanappearonavideo: YouTubeSubscribeNeverpayforsubscribers.Thiswillonlybringdownyourengagementandhurttheauthenticityofyouraccountinthelongrun.Remember,ifyoudon’taskyourviewerstosubscribe,youmaybemissingoutonalotofpotentialfollowers.Afterall,themoresubscribersyouget,themorechanceyouhaveofincreasingwatchtimeonYouTube.9.IncreaseYourUploadingFrequencyThismaysoundintimidatingatfirst,buttogrowyouraudience,youneedtoincreaseyourpostingfrequencytoatleastonevideoaweek.Don’tworry;youdon’tneedadesignfirmorbigadvertisingcompanytogetthisdone.Today’ssmartphonesofferexcellentvideorecordingability,andtoolssuchasAnimotomakeeditingvideoseasytocreatevideocontentonabudget.Consistencyisoftheutmostimportance.Trytopostatthesametimeeachdayorweek(dependingonyourfrequency),andkeepyoursubscribersupdatedaboutwhennewvideoswillarrive.Thensticktoyourschedule.10.BecomeaSocialVideo(&YouTube)ExpertVideoasacontentformatkeepsgoingfromstrengthtostrength.Accordingto‘TheStateofVideoMarketing’report,86%ofbusinessesusevideoasamarketingtooland87%ofmarketersreportpositiveROIinitsperformance.AsaudiencesbecomemorevisualandplatformssuchasTikTokgrowinpopularity,marketersshouldunderstandtheroleofvideoandhowtouseiteffectivelyacrossallsocialmediachannels. WithDMI’scertifiedSocialMediaandMarketingcourse,youwilllearnhowtosuccessfullysetupandmanageaYouTubechannelandcreatestrategiesthatmakeyourchannelstandoutfromthecrowd.Youwillalsounderstandhowvideositswithinyourcontentmixacrossplatforms,buildyouronlineaudienceanduseadvertisingandanalyticsforsuccessfulvisualcampaigns.FirstpublishedFebruary2018,UpdatedOctober2021RelatedFreeVideoLessons DisplayandVideoAdvertisingYouTubeChannelSetup DisplayandVideoAdvertisingVideoAdFormats DisplayandVideoAdvertisingRemarketing DisplayandVideoAdvertisingAdvertisingBuyingMechanismsViewCoursesRelatedContent Articles:HowMuchDoYouTubersMake? 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