Advertising – Privacy & Terms - Google Policies

Advertising keeps Google and many of the websites and services you use free of charge. We work hard to make sure that ads are safe, unobtrusive, ... Privacy&TermsPrivacy&TermsOverviewPrivacyPolicyTermsofServiceTechnologiesFAQGoogleAccountTechnologiesAdvertisingHowGoogleusesinformationfromsitesorappsthatuseourservicesHowGoogleusescookiesHowGoogleusespatternrecognitionHowGoogleuseslocationinformationHowGoogleusescreditcardnumbersforpaymentsHowGoogleVoiceworksGoogleProductPrivacyGuideHowGoogleretainsdatawecollectAdvertisingAdvertisingkeepsGoogleandmanyofthewebsitesandservicesyouusefreeofcharge.Weworkhardtomakesurethatadsaresafe,unobtrusive,andasrelevantaspossible.Forexample,youwon’tseepop-upadsonGoogle,andweterminatetheaccountsofhundredsofthousandsofpublishersandadvertisersthatviolateourpolicieseachyear–includingadscontainingmalware,adsforcounterfeitgoods,oradsthatattempttomisuseyourpersonalinformation.Googleisexperimentingwithnewwaysofsupportingthedeliveryandmeasurementofdigitaladvertisinginwaysthatbetterprotectpeople’sprivacyonlineviaChrome’sPrivacySandboxinitiative.UsersthatparticipateinChrome’sPrivacySandboxOriginTrialsmayseerelevantadsfromGooglebasedonTopicsorFLEDGEdatastoredon,orsharedwith,theirbrowser.GooglemayalsomeasureadperformanceusingAttributionReportingdatastoredon,orsharedwith,theirbrowsers.MoreinformationonthePrivacySandbox.HowGoogleusescookiesinadvertisingCookieshelptomakeadvertisingmoreeffective.Withoutcookies,it’sharderforanadvertisertoreachitsaudience,ortoknowhowmanyadswereshownandhowmanyclickstheyreceived.Manywebsites,suchasnewssitesandblogs,partnerwithGoogletoshowadstotheirvisitors.Workingwithourpartners,wemayusecookiesforanumberofpurposes,suchastostopyoufromseeingthesameadoverandoveragain,todetectandstopclickfraud,andtoshowadsthatarelikelytobemorerelevant(suchasadsbasedonwebsitesyouhavevisited).Westorearecordoftheadsweserveinourlogs.Theseserverlogstypicallyincludeyourwebrequest,IPaddress,browsertype,browserlanguage,thedateandtimeofyourrequest,andoneormorecookiesthatmayuniquelyidentifyyourbrowser.Westorethisdataforanumberofreasons,themostimportantofwhicharetoimproveourservicesandtomaintainthesecurityofoursystems.WeanonymizethislogdatabyremovingpartoftheIPaddress(after9months)andcookieinformation(after18months).OuradvertisingcookiesTohelpourpartnersmanagetheiradvertisingandwebsites,weoffermanyproducts,includingAdSense,AdWords,GoogleAnalytics,andarangeofDoubleClick-brandedservices.Whenyouvisitapageorseeanadthatusesoneoftheseproducts,eitheronGoogleservicesoronothersitesandapps,variouscookiesmaybesenttoyourbrowser.Thesemaybesetfromafewdifferentdomains,includinggoogle.com,doubleclick.net,googlesyndication.com,orgoogleadservices.com,orthedomainofourpartners’sites.Someofouradvertisingproductsenableourpartnerstouseotherservicesinconjunctionwithours(likeanadmeasurementandreportingservice),andtheseservicesmaysendtheirowncookiestoyourbrowser.Thesecookieswillbesetfromtheirdomains.SeemoredetailaboutthetypesofcookiesusedbyGoogleandourpartnersandhowweusethem.HowyoucancontroladvertisingcookiesYoucanuseAdsSettingstomanagetheGoogleadsyouseeandoptoutofAdsPersonalization.EvenifyouoptoutofAdsPersonalization,youmaystillseeadsbasedonfactorssuchasyourgenerallocationderivedfromyourIPaddress,yourbrowsertype,andyoursearchterms.Youcanalsomanagemanycompanies’cookiesusedforonlineadvertisingviatheconsumerchoicetoolscreatedunderself-regulationprogramsinmanycountries,suchastheUS-basedaboutads.infochoicespageortheEU-basedYourOnlineChoices.Finally,youcanmanagecookiesinyourwebbrowser.OthertechnologiesusedinadvertisingGoogle’sadvertisingsystemsmayuseothertechnologies,includingFlashandHTML5,forfunctionslikedisplayofinteractiveadformats.WemayusetheIPaddress,forexample,toidentifyyourgenerallocation.Wemayalsoselectadvertisingbasedoninformationaboutyourcomputerordevice,suchasyourdevicemodel,browsertype,orsensorsinyourdeviceliketheaccelerometer.LocationGoogle’sadproductsmayreceiveorinferinformationaboutyourlocationfromavarietyofsources.Forexample,wemayusetheIPaddresstoidentifyyourgenerallocation;wemayreceivepreciselocationfromyourmobiledevice;wemayinferyourlocationfromyoursearchqueries;andwebsitesorappsthatyouusemaysendinformationaboutyourlocationtous.Googleuseslocationinformationinouradsproductstoinferdemographicinformation,toimprovetherelevanceoftheadsyousee,tomeasureadperformanceandtoreportaggregatestatisticstoadvertisers.AdvertisingidentifiersformobileappsToserveadsinserviceswherecookietechnologymaynotbeavailable(forexample,inmobileapplications),wemayusetechnologiesthatperformsimilarfunctionstocookies.SometimesGooglelinkstheidentifierusedforadvertisingonmobileapplicationstoanadvertisingcookieonthesamedeviceinordertocoordinateadsacrossyourmobileappsandmobilebrowser.Thiscanhappen,forexample,whenyouseeanadwithinanappthatlaunchesawebpageinyourmobilebrowser.Thisalsohelpsusimprovethereportswegivetoouradvertisersontheeffectivenessoftheircampaigns.Tooptoutofpersonalizedadsinappsonyourmobiledevice,followtheinstructionsbelow.AndroidFindGoogleSettingsinoneoftheseplaces(dependingonyourdevice):AseparateappcalledGoogleSettingsInyourmainSettingsapp,scrolldownandtapGoogleTapAdsSwitchonOptoutofinterest-basedadsiOSDeviceswithiOSuseApple’sAdvertisingIdentifier.Tolearnmoreaboutyourchoicesforuseofthisidentifier,visittheSettingsapponyourdevice.WhatdeterminestheadsbyGooglethatIsee?Manydecisionsaremadetodeterminewhichadyousee.Sometimestheadyouseeisbasedonyourcurrentorpastlocation.YourIPaddressisusuallyagoodindicationofyourapproximatelocation.SoyoumightseeanadonthehomepageofYouTube.comthatpromotesaforthcomingmovieinyourcountry,orasearchfor‘pizza’mightreturnresultsforpizzaplacesinyourtown.Sometimestheadyouseeisbasedonthecontextofapage.Ifyou’relookingatapageofgardeningtips,youmightseeadsforgardeningequipment.Sometimesyoumightalsoseeanadonthewebthat’sbasedonyourappactivityoractivityonGoogleservices;anin-appadthat’sbasedonyourwebactivity;oranadbasedonyouractivityonanotherdevice.SometimestheadyouseeonapageisservedbyGooglebutselectedbyanothercompany.Forexample,youmighthaveregisteredwithanewspaperwebsite.Frominformationyou’vegiventhenewspaper,itcanmakedecisionsaboutwhichadstoshowyou,anditcanuseGoogle’sadservingproductstodeliverthoseads.YoumayalsoseeadsonGoogleproductsandservices,includingSearch,Gmail,andYouTube,basedoninformation,suchasyouremailaddress,thatyouprovidedtoadvertisersandtheadvertisersthensharedwithGoogle.WhyamIseeingadsbyGoogleforproductsI’veviewed?Youmayseeadsforproductsyoupreviouslyviewed.Let’ssupposeyouvisitawebsitethatsellsgolfclubs,butyoudon’tbuythoseclubsonyourfirstvisit.Thewebsiteownermightwanttoencourageyoutoreturnandcompleteyourpurchase.Googleoffersservicesthatletwebsiteoperatorstargettheiradstopeoplewhovisitedtheirpages.Forthistowork,Googleeitherreadsacookiethat’salreadyinyourbrowserorplacesacookieinyourbrowserwhenyouvisitthegolfingsite(assumingyourbrowserletsthishappen).WhenyouvisitanothersitethatworkswithGoogle,whichmayhavenothingtodowithgolfing,youmightseeanadforthosegolfclubs.That’sbecauseyourbrowsersendsGooglethesamecookie.Inturn,wemayusethatcookietoserveyouanadthatcouldencourageyoutobuythosegolfclubs.YourvisittothegolfingsitemayalsobeusedbyGoogletoshowyoupersonalizedadswhenyoulatersearchforgolfclubsonGoogle.Wedohaverestrictionsonthistypeofad.Forexample,weprohibitadvertisersfromselectinganaudiencebasedonsensitiveinformation,suchashealthinformationorreligiousbeliefs.LearnmoreaboutGoogleads.Changelanguage:AfrikaansBahasaIndonesiaBahasaMelayuCatalàČeštinaDanskDeutschEestiEnglishEnglish(UnitedKingdom)EspañolEspañol(Latinoamérica)EuskaraFilipinoFrançaisFrançais(Canada)GalegoHrvatskiIsizuluÍslenskaItalianoKiswahiliLatviešuLietuviųMagyarNederlandsNorskPolskiPortuguês(Brasil)Português(Portugal)RomânăSlovenčinaSlovenščinaSrpskiSuomiSvenskaTiếngViệtTürkçeΕλληνικάБългарскиРусскийСрпскиУкраїнська‫עברית‬‫اردو‬‫العربية‬‫فارسی‬አማርኛमराठीहिन्दीবাংলাગુજરાતીதமிழ்తెలుగుಕನ್ನಡമലയാളംไทย한국어中文(香港)中文（简体中文）中文（繁體中文）日本語GoogleAboutGooglePrivacyTerms