Gaston Luga: Lifestyle fashion - European Investment Fund

A journey to a new continent and the acquaintance with “an interesting Frenchman” is the inspiration behind Gaston Luga, a Swedish lifestyle fashion brand ... 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WhenCarlSundqvist,founderofGastonLuga,metthesaidFrenchman,hewasstruckbybothhisstrongsenseofstyleandthetimeandeffortheputintocreatingsomethingoutoftheordinary,performingseveralmodificationstohisdesigner-brandbag.ThisinspiredCarltocreatehisownbackpackbrand,combiningaclassicelegantstylewithpracticaldetails. “Weunderstoodtheindustrywaslaggingbehindwhenitcomestowhatcustomerswanted”explainsCarl.“Backpacksareusuallysomethingaimedatyoungerpeople,buttherewasanunexploredmarketforsophisticatedadults”.HisvisionwastodevelopalinecombiningScandinavianminimalismwithelegance,apttosuitalldifferentoccasions.ItwasimportantforCarltocreatesomethinghewouldwearhimselfandbeproudof. Intheprocessoflaunchingthebrand,CarlturnedtoAlmiandsecuredaloanbackedbyEIFthroughtheEU’sEmploymentandSocialInnovationprogramme.“ItwascriticaltohaveAlmiwithus,andwecontactedthemearlyon.Withouttheloan,wewouldhavehadsignificantlyslowerprogressandwewouldbeamuchsmallerteamatthispoint.Itallowedustogetgoing”heexplains. Eventuallythenewbrandwasbornoutofleatherparts,qualitycotton,metaldetailsandamixofcarefullyselectedcolours.Otherexclusivedesignelementswereincorporatedintotheproducts,likeafunctionalspecialpocketforapassportortravelticketandavarietyofaddresstagstomixandmatchwiththebackpacks. Thecompanyisnowactivelyhiringmorestaff,withafocusonsalesandmarketing,expectingtogrowtheteamsignificantlyintheshortterm.Inaddition,itcontinuestoexpandintonewgeographicalmarketsanddevelopnewproducts. Company: GastonLuga (Sweden) Typeofbusiness: Fashion(backpacksandaccessories) EIFfinancing:EaSIGuaranteeFinancialInstrument Financialintermediary: Almi ForfurtherinformationaboutEIFintermediariesintheNetherlands,pleasereferto:http://www.eif.org/what_we_do/where/se/index.htm HIGHLIGHTSEaSIGuaranteeInstrument  Weusecookiestogivethebestbrowserexperienceonourwebsite.OKorchangecookiesettings.Note:FollowingtherecentwithdrawaloftheUnitedKingdomfromtheEuropeanUnion,weareupdatingtherelevantEIF.orgpages.X Weusecookiestogivethebestbrowserexperienceonourwebsite.OKorchangecookiesettings.Note:FollowingtherecentwithdrawaloftheUnitedKingdomfromtheEuropeanUnion,weareupdatingtherelevantEIF.orgpages.XEquity SustainableDevelopmentUmbrellaFund(SDUF) TechnologyTransfer VentureCapital Co-investmentswithBusinessAngels(EAF) EFSIEquity Pan-EuropeanVCFund(s)-of-Fundsprogramme InnovFinEquity COSME-EquityFacilityforGrowth(EFG) LowerMid-Market Mezzanine NPIEquityplatform PrivateEquityandVentureCapitalFundsInvestments  SocialImpactAccelerator(SIA) PrivateEquitySecondaryMarketTransactions Whatdoyouthinkofourwebsite?GIVEFEEDBACK X Wewanttohearyourviewstoimproveourcontents.Resultsarecollectedanonymously. 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