LG logo and symbol, meaning, history, PNG - 1000 Logos

The name “Lucky-GoldStar” was shortened to LG in 1995, and this is when the new era for the company began. The new logo featured a circular red ... Skiptocontent Home›Technologylogos Updated:Jan08,2022 DownloadPNG LGLogoPNG LGisbasedinSouthKorea,butitsproductsaresoldinmorethan75countriesallaroundtheworld.Theproductrangeincludeswhitegoods,electronics,andchemicals,tonamejustafew. Meaningandhistory LGisthecompany,whichwasbornasaresultofamergeroftwoKoreanbrands,LuckyandGoldStar,sothebeginningofitsvisualidentityhistorycanbedatedby1947,ayearwhentheLuckycompanywasestablished. 1947—1995 TheoriginallogoofLuckywascomposedofaredandwhiteemblemandablackinscriptioninKoreanonitsright.Theemblemfeaturedasolidredsquarewithastylizedwhiteletter“L”onit.Thehorizontalbarofthe“L”wasdrawninazig-zagline.Asforthelogotype,itwasexecutedinboldlineswithsmoothanglesandstraightedges. 1958—1980 TheGoldStarbrandwaslaunchedattheendofthe1950sandhaditsfirstlogocomposedofaveryelegantcursivewordmarkandageometriccrow-shapeemblemaboveit.Bothelementswereexecutedinamonochromecolorpaletteandthethinstraightlinesofthegraphicalpartbrilliantlybalancedthesmooththickletters. 1980—1995 In1980theGoldStarlogowasredesignedandchangeditscolorpalettetodarkredandwhite.Theemblemremaineduntouchedbutnowitwasplacedonawhitecircleandenclosedinasolidredsquare.Twocapitalletters“GS”inthesameshadeofredwereplacedunderthegrown.Thewordmarkwasalsoredrawnandnowwasexecutedinamodernsans-seriftypefacewithboldsoftlines. 1983—1995 Twocompaniesandtheirlogosmergedinonein1983.ThelogoforLucky-GoldStarwascomposedofasquareredemblemwiththeLucky“L”onitandawhiteGoldStarcrownplacedabovethezig-zagbar.ThelogotypewaswritteninKoreanandfeaturedblackcolorandstraightsleeklines.Thecompanykeptitsnameandemblemuntil1995. 1995—2014 Thename“Lucky-GoldStar”wasshortenedtoLGin1995,andthisiswhentheneweraforthecompanybegan.Thenewlogofeaturedacircularredemblemandalight-graywordmarkonitsleft.TheletteringwasexecutedinaboldHelveticafontandlookedsimpleandmodestnearthebrightandcreativeimage.Thered(closertofuchsia)circlehadthreewhitesymbolsonit—the“G”drawnaroundtheinnerperimeter,“L”placedinthecenter,andasolidwhitedot,locatedontheleftfrom“L”.Thecompositionofsymbolscreatedastylizedfaceimage.Thisbadgehasbecomeiconicandstayswiththecompanyformanyyearsbynow. 2008—2014 Thelogowasslightlyrefinedin2008,bymakingtheemblemthree-dimensionalandelevatingthecoloroftheletteringtoadarkershadeofgray.Theface-circlegainedsomegradientshadesandaglossysurface,whichmadeitlooksleekandfancy.Thewhiteofthesymbolsturnedintosilverandsoftenedacontrastbetweenthelogotypeandtheemblem. 2014—Today Theredesignof2014broughtbacktheflatexecutionoftheemblem,switchingitsfuchsiaredcolortoburgundy,whichaddedmoreeleganceandchictotheLGvisualidentity.Asforthelettering,itchangeditstypefacetoamoremodernone,thoughkeptdarkgrayasthemaincolor. Symbol Thecenterofthelogoisacircle,insideofwhichstylizedletters“L”and“G”areplaced.There’sarounddotinsidethecircle.Theoveralleffectisthatofasmilinghumanfacelookingatyou.Nexttothecircle,thereisthenameofthecompanyinasimple,minimalistictype. 3Demblem TherearetwoversionsoftheLGemblem.Beingalmostidenticalinshape,theydifferinthewaythecolorsaredistributed.Accordingtothecompany,theintroductionofthe3DsymbolwassupposedtostrengthenthevisualimpactoftheemblemandtohelpconveytheLG’scorevalues. Font ThetypeusedintheoriginalLGlogocamefromtheHelveticafamilyoffonts,itwastheHelveticaBlacktype.In2015thecompany’swordmarkwasgivenafacelift,whichwasmostobviousintheshapeofthe“G”letter.Also,boththecharactersgrewlargerincomparisonwiththeredcirclenexttothem.Thelettersbecameslimmerandmorereadable. Color TherearethreeelementsintheLGlogocolorscheme.Thebrightestcoloristhedarkshadeofredthatthecompanyreferstoas“theuniqueLGRedcolor”.DesignersfromtheKoreancorporationexplainthatitisthemaincoloroftheemblemanditissupposedtoconveytheideaoffriendliness.Inadditiontothis,itservesthepurposeofemphasizingthecompany’scommitmenttodeliverthebest. Insidetheredcircle,thereisastylizednameofthecompanygiveninwhite.There’salsotheLGGreycolorusedforthecharactersnexttotheemblem.Itisaratherdarkshadeofgrey,verysimilartothecolorofwetpavement.Thehueusedinthenewerversionisabitlighterthantheoneusedinthepreviouslogo. Video AppleLogoIEKLogoHutchLogo Top10 AppleLogo RobloxLogo SamsungLogo BoostMobileLogo iPhonelogo HPLogo VodafoneLogo XiaomiLogo OppoLogo MicrosoftLogo Playthegame,guessthelogos!!News WashingtonRedskinsrebrandtoWashingtonCommanderswithnewvisualidentity GoogleChromegetsnewlogoforthefirsttimeineightyears Anheuser-BuschInBev:Cheeringredesign Swissinsurancecompanyreceivesnewlogo Florence'snewlogogetsanF Menu