Lamborghini Urus Review: Powerful, Expensive, and Popular

Review: The $272,000 Lamborghini Urus is king of the SUVs, but it's missing some magic · The Urus is Lamborghini's first modern SUV and is ... Business ThewordBusiness Tech Finance Markets Strategy Retail Advertising Healthcare Intelligence Life ThewordLife Entertainment Culture Travel Food Health Parenting Beauty Style News ThewordNews Politics Military&Defense Sports Opinion Reviews ThewordReviews Tech&Electronics Style Home Kitchen Beauty&PersonalCare Travel Gifts Deals Money All ThewordAll A-Z Advertising Business Careers Coupons DoorDash Walmart Dell Staples UnderArmour Culture Design Entertainment ExecutiveLifestyle Finance Food Health Healthcare Intelligence Latest Life MarketsInsider Media Military&Defense News Opinion People PersonalFinance Politics Premium Retail Reviews Science Sports Strategy Tech Transportation Travel TV BeautyExplorers BestinTown BonkersClosets FestivalFoodies MoviesInsider PopCultureDecoded TheMakingOf TheUltimateList Featured BetterCapitalism CitiesConnected InsiderTV MasterYourMoney NextStop TransformingBusiness About About Advertise Careers ContactUs Corporate CorrectionsPolicy Follow RSS Sitemap Facebook Twitter Instagram YouTube LinkedIn Subscriptions Intelligence Premium Accounticon Aniconintheshapeofaperson'sheadandshoulders.Itoftenindicatesauserprofile. Login Subscribe Subscribe Newsletters Worldglobe Aniconoftheworldglobe,indicatingdifferentinternationaloptions." US Edition US INTL Asia Deutschland&Österreich Australia España France India Japan México Netherlands Polska SouthAfrica GettheInsiderApp Clickheretolearnmore Aleading-edgeresearchfirmfocusedondigitaltransformation. SeeourResearch FacebookIcon TheletterF. Twittericon Astylizedbirdwithanopenmouth,tweeting. LinkedInicon Theword"in". YouTubeicon Aplaybuttonintheshapeofatelevisionscreen. Instagramicon Astylizedcamera. * Copyright©2021.Allrightsreserved. Registrationonoruseofthissiteconstitutesacceptanceofour TermsofService ,  PrivacyPolicy and CookiesPolicy. Sitemap Disclaimer Accessibility CommercePolicy CAPrivacyRights Coupons MadeinNYC Jobs Stockquotesby finanzen.net Reprints&Permissions Good Subscriber Accountactive since Shortcuts Accounticon Aniconintheshapeofaperson'sheadandshoulders.Itoftenindicatesauserprofile. Profile Newsletters FAQs Subscription Logout USMarketsLoading... H M S Inthenews Closeicon Twocrossedlinesthatforman'X'.Itindicatesawaytocloseaninteraction,ordismissanotification. Chevronicon Itindicatesanexpandablesectionormenu,orsometimesprevious/nextnavigationoptions. HOMEPAGE Subscribe Subscribe Home Chevronicon Itindicatesanexpandablesectionormenu,orsometimesprevious/nextnavigationoptions. Transportation Review:The$272,000LamborghiniUrusiskingoftheSUVs,butit'smissingsomemagic KristenLee 2021-03-24T12:37:00Z FacebookIcon TheletterF. Emailicon Anenvelope.Itindicatestheabilitytosendanemail. Twittericon Astylizedbirdwithanopenmouth,tweeting. Twitter LinkedInicon Theword"in". LinkedIn Fliboardicon AstylizedletterF. Flipboard Linkicon Animageofachainlink.Itsymobilizesawebsitelinkurl. CopyLink 2021LamborghiniUrus. KristenLee TheUrusisLamborghini'sfirstmodernSUVandisalreadytheautomaker'smostpopularmodel. Thereasonbehinditspopularityisobvious;it'sapracticalLamborghini. ThebasepriceofmyUrusloanerwas$218,009.Afteroptions,itcameto$272,193. Getthelatesttechtrends&innovations—delivereddailytoyourinbox. Loading Somethingisloading. Emailaddress Byclicking‘Signup’,youagreetoreceivemarketingemailsfromInsider aswellasotherpartneroffersandacceptour TermsofServiceand PrivacyPolicy. TheLamborghiniUrusgreetsyoulikeapunchtotheeyes.Asitshould.WhenLamborghinilaunchedtheproductionversionofitsLamborghini-ifiedSUVattheendof2017,itcalledtheUrusthe"world'sfirstsupersportutilityvehicle."Itwasaboldclaim,marryingtwotermsthatdidn'tseemliketheyhadanybusinessfraternizingwitheachother.  2021LamborghiniUrus. KristenLee ButLamborghinipulledthejoboffspectacularly. Definingcharacteristicsofsupercarstypicallyincludeunmistakablepresence,outlandishdesign,andmonstrouspower;theUrushasitall.Itislaughablygargantuanineveryway—apapersketchofcartoonishsuperlativesbroughtto3Dlife.Standingnexttoitislikestandingnexttoapointyhouse. 2021LamborghiniUrus. KristenLee Enormous,puffedupfenders—shelteringupto23-inch(!!)wheels—flankawide,gapingmawofafrontgrille.Massive10-pistonfrontbrakecalipersobscurepartofthe17.3-inchbrakerotors—someofthelargestofferedonanyproductioncar. Underneath,though,itridesonVolkswagen'sMLBEvoplatform.AndbecauseVolkswagenownsLamborghini,thatsameplatformalsoshowsupintheBentleyBentayga,AudiQ7andQ8,andPorscheCayenneandCayennecoupe. LamborghiniUrus. Lamborghini TheUrus'4.0-liter,twin-turbochargedV8isalsothesameonefoundinthePorschePanameraTurboandCayenneTurbo.Though,inthisapplication,it'sbeenreworkedtohilariouslyproduceaclaimed650horsepowerand627pound-feetoftorque.Withanestimated190-mphtopspeedanda0-to-62-mphsprintof3.6seconds,theUrus'resumeisindisputablyoneofasuperSUV. Ifyoulivenearorfrequentaracetrack,myprofessionaladvicewouldbetotakeyourUrusthere.Evenifit'sjustonce.Yes,theUrusisheavy,weighinginatsome-5,300pounds—orabouttwoHondaCivics.Buttowrangleallofthatweight,everythingelsegotbeefedup,too.Thepower,four-wheeldrive,suspensionsystem,andbrakesallworktogetherasanimpenetrableteamtokeeptheheavybodyincheck. 2021LamborghiniUrus. KristenLee Theresult?You'llfeeltheUrusbendthelawsofphysicsasyouhammeritintocornersandwhenthepermanentfour-wheel-drivesystemclawsitbackoutagainwithmoreferocitythananySUVthatsizehasarightto.Intrackmode,there'sshockinglylittlesuspensionlean.Thosegiantbrakesaren'tjustforshow,either;theyscrubspeedalmostlikeareversethruster.Aroundtown,theUrusdrivesfarlessdramaticallythanitsshoutyexteriorwouldsuggest.(Itisabig,expensiveAudiunderneath,remember.)There'sjustalottokeeptrackof:thevasthoodextendsdownpastyoursightlineandrearvisibilityisn'tthebest.Andknowingthatyou'rerollingaroundongiantwheelsandlow-profile(seealso:thin)tires,youtakepainstobeextracarefulwhenmaneuveringintightspaces,lestyoucurbsomething. LamborghiniUrus. Lamborghini IntheUrus'mostcomfortabledriversetting,theeasygoingsuspensiondoesn'tshakeyoutobitslikeitwouldinapuresupercarandthesteeringremainsdeceptivelylightforhowlargetheSUVis.Theeight-speedautomaticgearboxissmooth,butlearningtomodulatethebrakesforfluidstopsdidtakealittlegettingusedtosincetheytendedtograbmoreforcefullyatthetopofthepedaltravel.AfterspendingaweekendwiththeUruslargelytoolingaroundthesuburbs,IgotthesensethatthebigLamborghiniisperfectlyhappytodolow-speedstuffdespitetheavailable650horsepowerontap.Itdoesn'tfeelimpatientorfrustratedwithsittingintrafficorwaitingforlightstoturngreen,andit'sroomyenoughthatrearpassengershaveplentyofspace.NowondermyfriendsinLosAngelessaythey'readimeadozen. 2021LamborghiniUrus. KristenLee Pokethebear(thethrottle)evenalittlebit,though,andtheUrus'brutalitybustsfree.WithasnarlingV8exhaustnotefillingthecabin,theSUVleapsforwardwiththesavageryofatwo-toncannonball.Whomeveryou'retryingtopassinthatmomentwillbecomeatinyspeckofdistantmemoryinnotime.OldItaliansupercarsarewell-knownfortheir"quirkiness"—awordthatinrealitymeans"flawed"and"poorlydesigned"butwasadoptedbycarenthusiaststojustifytheirpurchases.Electronicgremlins,mysteriousleaks,andfrequentbreakdownshaveareputationofplaguingthem,butthemostmasochisticofownerswillmerrilytellyouthat'sjustpartoftheownershipexperience.  2021LamborghiniUrus. KristenLee TheUrus,thoughtechnicallyanItaliansupercar(OK,OK,anItaliansuper-SUVwithmodernGermaninternalsfromVolkswagen)doesawaywithsacrificesyou'dhavetomakeifyouwantedatraditionalsupercar.It'scomfortable,practical,anddoesn'tdrivelikeit'sbeingheldtogetherbytreesapanddreams.ButtherearetwoquirksI'dliketopointout. Thefirst:PuttingtheUrusinreverseorparkiscontrolledbythebigTamburodrive-modeselector.Puttingitintodrive,however,involvesyoupullingontherightgear-changepaddle.Andunfortunately,becausethepaddlesarewheel-mountedandnotsteeringcolumn-mounted,theymovewhenyouturnthewheel.  Seethatright-handpaddle?It(alongwiththeleft-handpaddle)turnswiththesteeringwheel.Whichmeansit'snotalwayswhereyouthinkitwillbe. KristenLee Thinkofperformingamulti-pointturn.Youneedtoreverse,inchbackward,cutthewheel,putitindrive,cutthewheelsomemore,andinchforward.Atsomepointinthere,everyoneneedstoputthecarbackindrivewhilethewheelisturned.AndowingtotheUrus'designquirk,youmightneedtosearchalongthesteeringwheelforthecorrectpaddlebeforebeingabletodoso. Thesecond:It'shardnottonoticehowmanysimilaritiestheUrusshareswithanAudi.Thetwohavethesamedashboardfonts,doorlockchime,thesamehapticfeedbackontheinfotainmenttouchscreen,andsimilarfuelgaugecounters.Openthetrunkforthesparetireandjackandyou'llfindthateverythingisstampedwiththeAudilogo. 2021LamborghiniUrus. KristenLee 2021AudiRS6Avant. KristenLee ThisfeelingcarriedovertothewaytheUrusdrove.Don'tgetmewrong,Ithoughtitdidthejobextremelywell.ButifyouweretocoverupalltheLamborghinilogoseverywhereandtellmeIwasdrivinganAudi,I'dbenonethewiser. Savefortheoccasionalburstsofaccelerationandthissideofaclosed-courseracetrack,theUrusdidn'tstrikemeastranscendentthewaya$272,000carshouldhave.  2021LamborghiniUrus. KristenLee ButIalsounderstandthatthisisverymuchaMeProblem;the4,391peoplewhoboughtUruses(Uri?)lastyearclearlydisagreed,andthat'sjustfine.Foranyonekeepingtrack,theUrusaccountedfor59%ofLamborghini'soverallsalesof7,430carsin2020.MorethanhalfofallthecarstheItalianautomakersoldin2019werealsoUrusSUVs—meaningthatwitharoughly$200,000startingprice,customersspentmorethan$1billiononthemthatyear. 2021LamborghiniUrus. KristenLee Thisisnottosaythattherearen'totheropulentSUVs,becausethereare.Rolls-RoycemakestheCullinan,BentleyhastheBentayga,andAstonMartin'sgottheDBX.Butofthebunch,theUrusisthemostobviouspickforsupercarfanatics. TheUrusisthebrashest.Theboldest.It'sdefinitelythemostpowerful,trulydeservingofthetitleofasuperSUV.AmongalltheSUVs,it'sdeservedlycrownedking. 2021LamborghiniUrus. KristenLee ThankstoVolkswagenironingoutthosetraditionalItaliansupercar-ismsand"quirks,"theUrusisidealforthoseseekingtheflashyandostentatiousinacomfortablypracticalSUV.DespitefeelinglikeanAudiunderneathtome,thestartingpriceandLamborghinibrandingonlyelevatestheUrus'status—whichisthewholereasonyoubuyoneofthesethingstostartwith.♦♦♦ LamborghiniUrus. Lamborghini LamborghiniUrus. Lamborghini LamborghiniUrus. Lamborghini LamborghiniUrus. Lamborghini LamborghiniUrus. Lamborghini 2021LamborghiniUrus. KristenLee 2021LamborghiniUrus. KristenLee 2021LamborghiniUrus. KristenLee 2021LamborghiniUrus. KristenLee 2021LamborghiniUrus. KristenLee 2021LamborghiniUrus. KristenLee 2021LamborghiniUrus. KristenLee 2021LamborghiniUrus. KristenLee 2021LamborghiniUrus. KristenLee 2021LamborghiniUrus. KristenLee SignupfornotificationsfromInsider!Stayuptodatewithwhatyouwanttoknow. Subscribetopushnotifications SEEALSO: Only63peoplecanownthis$3.4millionLamborghiniyacht,andUFCchampConorMcGregorisone—seemore Dealicon Aniconintheshapeofalightningbolt. Foryou NOWWATCH:WedrovetheLamborghiniUrustoseeifitholdsupasafamilySUV More: BIReviews BITranspo 2021LamborghiniUrus LamborghiniUrus Lamborghini autos SUVs Chevronicon Itindicatesanexpandablesectionormenu,orsometimesprevious/nextnavigationoptions. Dealicon Aniconintheshapeofalightningbolt. Foryou Closeicon Twocrossedlinesthatforman'X'.Itindicatesawaytocloseaninteraction,ordismissanotification. RecommendedVideo