The E-Myth Revisited: Why Most Small ... - Goodreads

The E-Myth (Entrepreneurial Myth) is that businesses are started by entrepreneurs seeking profit. In actuality, businesses are started by technicians (employees) ... Goodreadshelpsyoukeeptrackofbooksyouwanttoread. Startbymarking“TheE-MythRevisited:WhyMostSmallBusinessesDon'tWorkandWhattoDoAboutIt”asWanttoRead: WanttoRead saving… WanttoRead CurrentlyReading Read Othereditions Enlargecover WanttoRead saving… Errorratingbook.Refreshandtryagain. Ratethisbook Clearrating 1of5stars2of5stars3of5stars4of5stars5of5stars OpenPreview SeeaProblem? We’dloveyourhelp. Letusknowwhat’swrongwiththispreviewof TheE-MythRevisitedbyMichaelE.Gerber. Problem: It’sthewrongbook It’sthewrongedition Other Details(ifother):   Cancel Thanksfortellingusabouttheproblem. ReturntoBookPage Notthebookyou’relookingfor? Preview—TheE-MythRevisited byMichaelE.Gerber morephotos(1) TheE-MythRevisited:WhyMostSmallBusinessesDon'tWorkandWhattoDoAboutIt by MichaelE.Gerber 4.04  ·  Ratingdetails ·  73,288 ratings  ·  2,268 reviews E-Myth\'e-,'mith\n1:theentrepreneurialmyth:themyththatmostpeoplewhostartsmallbusinessesareentrepreneurs2:thefatalassumptionthatanindividualwhounderstandsthetechnicalworkofabusinesscansuccessfullyrunabusinessthatdoesthattechnicalworkVoted#1businessbookbyInc.500CEOs.Aninstantclassic,thisrevisedandupdatededitionofthe E-Myth\'e-,'mith\n1:theentrepreneurialmyth:themyththatmostpeoplewhostartsmallbusinessesareentrepreneurs2:thefatalassumptionthatanindividualwhounderstandsthetechnicalworkofabusinesscansuccessfullyrunabusinessthatdoesthattechnicalworkVoted#1businessbookbyInc.500CEOs.Aninstantclassic,thisrevisedandupdatededitionofthephenomenalbestsellerdispelsthemythsaboutstartingyourownbusiness.SmallbusinessconsultantandauthorMichaelE.Gerber,withsharpinsightgainedfromyearsofexperience,pointsouthowcommonassumptions,expectations,andeventechnicalexpertisecangetinthewayofrunningasuccessfulbusiness.Gerberwalksyouthroughthestepsinthelifeofabusiness—fromentrepreneurialinfancythroughadolescentgrowingpainstothematureentrepreneurialperspective:theguidinglightofallbusinessesthatsucceed—andshowshowtoapplythelessonsoffranchisingtoanybusiness,whetherornotitisafranchise.Mostimportantly,Gerberdrawsthevital,oftenoverlookeddistinctionbetweenworkingonyourbusinessandworkinginyourbusiness.TheE-MythRevisitedwillhelpyougrowyourbusinessinaproductive,assuredway. ...more GetACopy AmazonStores ▾AudibleBarnes&NobleWalmarteBooksAppleBooksGooglePlayAbebooksBookDepositoryAlibrisIndigoBetterWorldBooksIndieBoundThriftbooksLibraries Paperback,269pages Published January1st1995 byHarperBusiness (firstpublishedSeptember1st1985) MoreDetails... OriginalTitle TheE-MythRevisited:WhyMostSmallBusinessesDon'tWorkandWhattoDoAboutIt ISBN 0887307280 (ISBN13:9780887307287) EditionLanguage English OtherEditions(2) AllEditions | AddaNewEdition | Combine ...LessDetail EditDetails FriendReviews Toseewhatyourfriendsthoughtofthisbook, pleasesignup. ReaderQ&A Toaskotherreadersquestionsabout TheE-MythRevisited, pleasesignup. PopularAnsweredQuestions Thisquestioncontainsspoilers... (viewspoiler)[iamunabletoreademythwhysmallbusinessfails.kindlytellmehowicanreadthis?(hidespoiler)] like 4yearsago Addyouranswer Tom Thisanswercontainsspoilers… (viewspoiler)[Learnhowtoread.(hidespoiler)] flag Seeall21questionsaboutTheE-MythRevisited… ListswithThisBook BestBusinessBooks 883books — 1,635voters The100BestBusinessBooksofAllTime 445books — 786voters Morelistswiththisbook... CommunityReviews Showing1-30 Averagerating 4.04  ·  Ratingdetails  ·  73,288 ratings  ·  2,268 reviews AllLanguagesAzərbaycandili‎(1) BahasaIndonesia‎(1) Deutsch‎(1) Eesti‎(1) English‎(2121) Español‎(28) Français‎(1) Italiano‎(1) Lietuviųkalba‎(2) Nederlands‎(1) Norsk‎(1) Polski‎(7) Português‎(8) Pусскийязык‎(5) Română‎(1) Suomi‎(1) TiếngViệt‎(8) Türkçe‎(1) българскиезик‎(2) српскијезик‎(1) українська‎(1) العربية‎(21) فارسی‎(3) ไทย‎(1) 中文‎(1) Morefilters  |  Sortorder StartyourreviewofTheE-MythRevisited:WhyMostSmallBusinessesDon'tWorkandWhattoDoAboutItWriteareview Apr04,2010 C ratedit itwasamazing Recommendsitfor: entrepreneurs,businessowners Shelves: non-fiction, favorites, business, sales Thisbooktellshowtogetyourbusinesstorunwithoutyou.Itshowshowtoworkonyourbusiness,notinit.Itexplainshowtogetyourpeopletoworkwithoutyourinterference.Ittellshowtosystematizesothebusinesscouldbereplicated5,000times.Itshowshowtodotheworkyouloveratherthantheworkyouhavetodo.TheE-Myth(EntrepreneurialMyth)isthatbusinessesarestartedbyentrepreneursseekingprofit.Inactuality,businessesarestartedbytechnicians(employees)whodec Thisbooktellshowtogetyourbusinesstorunwithoutyou.Itshowshowtoworkonyourbusiness,notinit.Itexplainshowtogetyourpeopletoworkwithoutyourinterference.Ittellshowtosystematizesothebusinesscouldbereplicated5,000times.Itshowshowtodotheworkyouloveratherthantheworkyouhavetodo.TheE-Myth(EntrepreneurialMyth)isthatbusinessesarestartedbyentrepreneursseekingprofit.Inactuality,businessesarestartedbytechnicians(employees)whodecidetoworkforthemselves.Theproblemistheyunderstandthetechnicalwork,notthebusinessitself.Gerberexplainsthatwe'reallcomposedof3personalities.Foryourbusinesstosucceed,youmustplayeachrole:1.TheEntrepreneur:afuture-focusedvisionarywhopursuesopportunities2.TheManager:apast-focusedworrierwhoplansandorganizes3.TheTechnician:apresent-focusedworkerwhoconcentratesonthetaskathandIhadheardaboutTheE-MythandMichaelGerberinseveralplaces,andfinallydecidedtoreaditwhenasuccessfulbusinessownerIrespectrecommendeditsoIcouldlearnhowtoworkonmybusiness,notinit.Gerberisattimeslong-windedandrepetitive.NotesMostbusinessesareoperatedaccordingtowhattheownerwants(aplacetoworkfreely),notaccordingtowhatthebusinessneeds(growthandchange).Ifyourbusinessdependsonyou,youdon'townabusiness,youownajob.FranchisePrototypeBuildyourbusinessasifitwastheprototypeforthousandsoffranchises.Attributes:•operatedbypeoplewiththelowestpossibleskill(notnecessarilyunskilled,justlowestpossible)•aplaceofimpeccableorder•allworkdocumentedinoperationsmanuals•providesuniformlypredictableservicetothecustomerGiveyourcustomertheservicehewantssystematically,notpersonally.Createabusinesswhoseresultsaresystem-dependent,ratherthanpeople-dependent.Createasystemofexpertsinsteadofbeingtheexpert.Yourproductisthefeelingoftheconsumerhaswhentheybuyfromyou,notthecommodityyousell.Howthebusinessinteractswiththeconsumerismoreimportantthanwhatitsells.Don’t“findaneedandfillit.”Findaperceivedneedandfillit.Thisrequiresknowingyouridealcustomer’spsychographics.PowerPointSelling1.AppointmentPresentation:Setanappointment.Getthecustomer'semotionalcommitmentbydescribingyourproduct(feelingsitgivescustomer)notthecommodity(actualgoodorservice).2.NeedsAnalysisPresentation:Showthecustomertheirfrustrationandhowyoucanrelieveit.3.SolutionsPresentation:Providetherationalarmamenttobackupthecustomer'semotionalcommitment.Givethedetailsofyourproduct,andaskforthesale.Sellingisn'taboutclosing,it'saboutopening;openingthecustomertofeeltheirfrustration,andseethesolutionyoucanprovide. ...more flag 178likes · Like  · seereview Viewall21comments Dec02,2007 Christopher ratedit didnotlikeit Shelves: business Abouthalfadozenimportantideasburiedinamassofcloying,poorlywrittenprose.The268pagesdedicatedtothistextcouldhavebeencutto60andthebookwouldhavebeenbetterforit.Asitis,preparetoskim.Theauthor'shabitofinventingcharactersthatcomplimenthimonhisownideasisarecurringandincreasinglyannoyingtechnique.Healsocomplimentshisinventedcharactersfortheireloquenceanddropsrepeatedadvertisementsforhisowncompanyinthetext.Classy. Abouthalfadozenimportantideasburiedinamassofcloying,poorlywrittenprose.The268pagesdedicatedtothistextcouldhavebeencutto60andthebookwouldhavebeenbetterforit.Asitis,preparetoskim.Theauthor'shabitofinventingcharactersthatcomplimenthimonhisownideasisarecurringandincreasinglyannoyingtechnique.Healsocomplimentshisinventedcharactersfortheireloquenceanddropsrepeatedadvertisementsforhisowncompanyinthetext.Classy. ...more flag 161likes · Like  · seereview Viewall11comments Jul10,2011 Travis ratedit didnotlikeit Ifitweren'tforthecondescending,overly-simplistic,overly-drawnout,incessantlyrepetitivetoneofthisbook,itwouldbegood--itdoeshavemeaningfulconcepts,itjustshouldhavebeentwentypageslong.I'vespentyearsworkinginconsultingwhereprocessworkswhenpeopledon't.Thisbooktooksixtypagestosuggestthatthepooroverworkedtechnicianhirehelp.Anotherfiftypagestoexplainthatyouneedgoodprocessessothatyoucanhirelow-skilledpeople.Thatyoudefinearolea Ifitweren'tforthecondescending,overly-simplistic,overly-drawnout,incessantlyrepetitivetoneofthisbook,itwouldbegood--itdoeshavemeaningfulconcepts,itjustshouldhavebeentwentypageslong.I'vespentyearsworkinginconsultingwhereprocessworkswhenpeopledon't.Thisbooktooksixtypagestosuggestthatthepooroverworkedtechnicianhirehelp.Anotherfiftypagestoexplainthatyouneedgoodprocessessothatyoucanhirelow-skilledpeople.Thatyoudefinearoleandworkyourselfoutofit.Jeebus.Thesearebulletpoints,notmultiplechapters.Theworstoffenseishowhehasafictionalconversationwithafictionalbusinessowner--andtheylaymassivecomplementsoneachother.Icanjustseetheauthorwritingthesedialogueswithasmittensenseofselfsatisfactionabouthowcleverhewas.Majorturn-offanddistractionfromthecontent.Goodbookforpeoplewhothinktheyhaveaskillthattheycanmonetizebuthavelittletonocorporateexperience.IwouldnotrecommendittoanyonewhohasalreadybeenthroughthecorporateAmericabigbusinessgrinder. ...more flag 94likes · Like  · seereview Viewall6comments Jul04,2013 FarnooshBrock ratedit itwasamazing Shelves: business-spirit ItfeltlikeovernightMBAschool.Orbetter.A5-starthroughandthrough.InevergotmyMBA.I'vebuilda6-figurebusinessafterresigningfrommylongcorporatecareer,andI'mnevergoingtogofortheMBA,butlisteningtoMichaelGerber'sE-MythRevisitedbook,IfeellikeIjustwenttoovernightMBASchool.Ilistenedtothebookat1.5xthespeedoverseveralflightsandlearnedSOMUCHandIfeelthatevenifyouareaprosmallbusinessowner,you'llgetalotoutofthisbook.Thisi ItfeltlikeovernightMBAschool.Orbetter.A5-starthroughandthrough.InevergotmyMBA.I'vebuilda6-figurebusinessafterresigningfrommylongcorporatecareer,andI'mnevergoingtogofortheMBA,butlisteningtoMichaelGerber'sE-MythRevisitedbook,IfeellikeIjustwenttoovernightMBASchool.Ilistenedtothebookat1.5xthespeedoverseveralflightsandlearnedSOMUCHandIfeelthatevenifyouareaprosmallbusinessowner,you'llgetalotoutofthisbook.Thisisamongmytop5businessbooksmainlybecauseofthehighlightsbelow:1.AlotofstoryandentertainingespeciallywithMichael'sentertaining,brilliantlypacednarration.2.Thestorieshetellsareunforgettable-theymakeagreatbusinesspoint-andhilarious.i.e.)thefatguyvstheskinnyguyinyourhead,thebarberstory,thetechnician,managerandentrepreneurbattlingitout,Sarah-thecasestudy-hiringHarryandthedownfallofthatrelationshipsandsoon.3.Youlearnsomuchaboutcreatingfoolproofsystemsthatwouldworkwithoutdependingonwhoboughtthebusiness(ifit'safranchisee).Gerberarguesthatifyouhaveaprototype,suchasTheFranchisePrototype,thenyouhaveasystemthatmakesyourbusinesswork!4.Yougetinspired,motivated,andlearnedhowtorunasmallbusinessinsuchawaythatyoucanstillloveyourlife,loveyourwork,makemoneyandnotbeownedbyitall.5.Thisbookwasnotyourtypicaldry,boring,stiffbusinessbook,thankGod!Itspokefromaplaceofpassion,soul,andtrueenthusiasmandyetithadtonsofpragmatisminit.6.Gerber'spersonalstory,whichheshareswithopennessandvulnerability.Ilovedit.7.Andpayattentiontowherehesharesthemainreasonwefailinsmallbusiness:It'sthatwebringourchaosintothebusiness,sothatweendupcreatingtheworstjobintheworld,becausewerefusetochange!!!!Someofmymostfavoritequotesfromthebook-andthereweresomany:"Thepurposeofgoingintobusinessistogetfreeofajobsoyoucancreatejobsforotherpeople.Thepurposeofgoingintobusinessistoexpandbeyondyourcurrenthorizonssoyoucansatisfyaneedinthemarketplacethathasneverbeensatisfiedbefore,soyoucanliveanexpandedstimulatingnewlife.""Don'tgoworkingonthecommodity,workonthebusiness.""Wemustask:Howmustthebusinessworkforittobeagreatbusiness,tomatchourvision,togiveusthelifestylewedream?""Inthebusinessformatfranchise,thehamburgerwasn'ttheproduct,McDonald'swas!""Howdoyoubuildsbusinessthatworkseffortlesslyandpredictablysothatyoucanbuildthelifeyoulove?Howdoyougetfreeofyourbusinesstoliveafullerlife?Yourbusinesscannotcontrolyou.Youcontrolit.""WorkingONyourbusiness,notINit.""TheprimarypurposeofyourlifeisNOTtoserveyourbusiness.Thepurposeofyourbusinessistoserveyourlife.""HowcanIrunmybusinessdoingtheworkILovetodoratherthantheworkIHavetodo?""Business,evenasmallbusinesssuchasyours,isbothanartandascience.Andyouneedaprocess,apractice,amethodandasystemthatworks.""Practicethecraftuntilthejewelappearsoneday.Itistheworkraisedtonearperfectionthatconnectsthecraftspersontoherart.Doituntilthejewelappearswhenmasteryisachieved.""Lifeiswhatthisbusinessisabout!Letbusinessbeyourpersonaltransformation.""Greatpeoplecreatetheirlivesactivelywhileeveryoneelseiswaitingpassivelytoseewheretheirlifetakesthem.Differenceislivingfullyandintentionallyorjustexisting.""KeepthecurtainUPatallcosts,tobeopen,tobeawake,togiveupfalsebeliefs.""It'snotyourbusinessyouhavetofearlosing.It'syourself.It'syouyou'retryingtofindontheotherside.""Theproductiswhatyourcustomerfeelsaboutyourbusiness,theexperienceofdoingbusinesswithyou.""Sellingisnotclosing.Sellingisopeningbygoingthruthequestionnaireprocessandfindingoutwhatallyoucanofferhimorher."Mybiggesttakeaway:"Theentrepreneurialdreamisayearningforstructure,forform,forcontrol,anescapefromchaos,andforsomethingelseaswell:ayearningforarelationshipbetweenourselvesandtheworldinawaythatisimpossibletoexperienceinajob!"Nowhespeaksmylanguage.HopeyoufoundthisreviewinspiringenoughtogoreadthebookNOW! ...more flag 16likes · Like  · seereview View2comments Jan28,2008 Wellington ratedit itwasamazing Thisisafinebookshowingsomeoftheflawsofsmallbusinessesandwhysomanyfail.Theauthorusesafictionalsmallbusinessownerwhostartedapieshopandrunningherselfragged.Shehasagreatgiftinmakingpiesbutisburningherselfout.Shewasthinkingabouthowsheherjobwasmakingandsellingpieswhenherbusinesscouldandshouldbesomuchmore.Successfulcompaniesdon’tactuallyselltheproductsthattheymake.Theyfulfillanemotionalneedoftheirclients.Forinstanc Thisisafinebookshowingsomeoftheflawsofsmallbusinessesandwhysomanyfail.Theauthorusesafictionalsmallbusinessownerwhostartedapieshopandrunningherselfragged.Shehasagreatgiftinmakingpiesbutisburningherselfout.Shewasthinkingabouthowsheherjobwasmakingandsellingpieswhenherbusinesscouldandshouldbesomuchmore.Successfulcompaniesdon’tactuallyselltheproductsthattheymake.Theyfulfillanemotionalneedoftheirclients.Forinstance,SouthwestAirlinesisnotsellingairlineticketsbutafunwaytotravel.DisneyisnotsellingyouaMickeyMousehatbuttoexperiencehavingtheinnocenceofchildagain.Harley-Davidsonisnotsellingyouamotorcycle–butamembershiptoarebellious,unbridledculture.MymindwentracingwhileIthoughtofthefourorfivecompaniesonmymind.Thisbookfinallymadesomesenseaboutwhysomeonewouldwriteabooktellingtheworldtheirsecrets.Theauthorpossiblyhashitaceilingontheamountoftimehecaninvest–theamountofmoneyhecanmake.TheonlywayhecouldmakemoremoneyistoleveragehimselfinmakingCD’s,doinglectures,andyes,writingbooks.Thethirdmajorpointthisbookmadewasaboutsystems.Ireallydislikesystemsintheworkplacebecausetheydehumanizetheperson.However,theauthormadesomeofthebestargumentsagainstthisnotion.I’mforcedtorethinkmyideasonthissubject.Butifyouareasmallbusinessownerorarelookingtobecomeone,youreallyhavetoreadthis. ...more flag 16likes · Like  · seereview Feb02,2016 Sophie ratedit reallylikedit TheTheE-MythRevisiteddealswithtwomajormisconceptionsaboutrunningabusiness:thateverysmallbusinessownerisanentrepreneurandtheassumptionthatworkingonyourbusinessisthesameasworkinginyourbusiness.Thisbookisanabsolutemust-readforbusinessownersandwhileonoccasionthewritingisalittlecheesythereareplentyofreallyimportanttopicsdiscussedinaclear,informativemanner,whichwillhelpyougrowyourbusinessinaproductiveandsuccessfulway. TheTheE-MythRevisiteddealswithtwomajormisconceptionsaboutrunningabusiness:thateverysmallbusinessownerisanentrepreneurandtheassumptionthatworkingonyourbusinessisthesameasworkinginyourbusiness.Thisbookisanabsolutemust-readforbusinessownersandwhileonoccasionthewritingisalittlecheesythereareplentyofreallyimportanttopicsdiscussedinaclear,informativemanner,whichwillhelpyougrowyourbusinessinaproductiveandsuccessfulway. ...more flag 15likes · Like  · seereview Jun19,2010 Chris ratedit itwasamazing Shelves: again-and-again, 2010, 2015, 2018 IskimmedthisbookfiveyearsagoafterhearingaboutitfromsomeNorthPointstaffmembers.IthoughtIunderstoodthebasicideas,soforthelastfiveyearsthebooksatonmyshelf.Untilthisweek.Ihadachancetolistentothebookthisweek,andwilllikelyadditasrequiredreadingforallournewstaffmembers.Greatlessons:1)Mostpeoplegetintobusiness(ministry?)becausetheylikedoingsomethingandwishtheycoulddoitforthemselves.Naively,theythinkthey'llhavemoref IskimmedthisbookfiveyearsagoafterhearingaboutitfromsomeNorthPointstaffmembers.IthoughtIunderstoodthebasicideas,soforthelastfiveyearsthebooksatonmyshelf.Untilthisweek.Ihadachancetolistentothebookthisweek,andwilllikelyadditasrequiredreadingforallournewstaffmembers.Greatlessons:1)Mostpeoplegetintobusiness(ministry?)becausetheylikedoingsomethingandwishtheycoulddoitforthemselves.Naively,theythinkthey'llhavemoreflexibilityorearnmoreoftheprofit.Seldomdotheyconsiderthestart-upcosts,theriskandtheneedfordisciplineorsystems.Thesepeople,saystheauthor,aretechnicians.Theyhaveatechnicalskill,e.g.,bakingpies(preaching)butlackeitherthemanagementtoolsorthemargintoinitiateimprovementsandgrowthebusiness.2)Asaresult,most--upto80%--ofnewbusinessstart-upsfail,andfailmiserably.3)Entersystems.Systemsallowonetoscaleandautomateandrefineinawaythatasingleindividualoftencannot.Imagine,saystheauthor,designingabusinessmodelthatcanbereplicated5000times!Engineerasmuchoftheoperationsaspossibletobefool-proof.Breakdownthecomponentsintosmallpiecesthatcanbemanagedbysomeonewithverylittleinnateabilityand/ortraining.4)Becautiousoftalent.Toooften,hiring"talented"managerscanscrewupthesystembecausetheybegintoturndialsandmakechanges.Itmayseemcounter-intuitive,buttheseself-starterscanreallycausebigproblemsquickly.Theyhavearole,butit'sintheR&Ddepartment,notontheexecutionside.5)Turntrainingintoagame.Makeitfunfornewstafftolearnwhatisexpected.6)Measureeverything...soyoucandiagnosemoreefficiently.7)Scripteverything...soyoucanmoreeasilyachieveconsistent/predictableresults,andmaintaintheagreed-tostandard.8)Check-listsarecommon-sensenecessaryforanythingyouplantodoatleasttwice.Getoverthefeelingtheseareforidiots;theyensurethattheyrightthingsaredoneintherightorder.9)Therearesalestechniques(scripts)thatwork.Period.10)ThisisabookI'llprobablyaddtomy"EveryJanuary"listforthenextfewyearsalongsideActs,TheEffectiveExecutive,GettingThingsDone,TheArtofWar,etc. ...more flag 14likes · Like  · seereview Jul15,2013 FilipeLemos ratedit itwasok  ·  reviewofanotheredition Recommendsitfor: Noone,really Shelves: non-fiction, audio Thisbookisappearsinallmust-read-business-books-lists.Well,notonmine.WhileIagreethatstandardizationofprocessescangolongway,theMcDonald'softheworldalreadyexist.Tryingtocreateanotherone,isaslikelyastoaimingtobethenextFacebook.ThewayIworkinthecorporateworld,andthewayIseemyselfworkinginanenterpriseofmyown,isn'tfactorywork,followthemanualandnothingbutthemanual,don'tthinkjustexecutebogus.We'rehumanworkingforhumans,everyo Thisbookisappearsinallmust-read-business-books-lists.Well,notonmine.WhileIagreethatstandardizationofprocessescangolongway,theMcDonald'softheworldalreadyexist.Tryingtocreateanotherone,isaslikelyastoaimingtobethenextFacebook.ThewayIworkinthecorporateworld,andthewayIseemyselfworkinginanenterpriseofmyown,isn'tfactorywork,followthemanualandnothingbutthemanual,don'tthinkjustexecutebogus.We'rehumanworkingforhumans,everyoneisdifferent,eachneedisunique,eachproblemasitssolution.Whiletheapproachshouldatleasttohavestandardsetofprincipals,Idon'tseemyselfhiringotherpeopletoserveasautomatons...MaybeImissedthepurposeofthebook.OrmaybeI'mjustnayve. ...more flag 14likes · Like  · seereview Viewall5comments Aug03,2016 KellyeBojorquez ratedit itwasok MaybeI'mbeingunfair.Maybe,becauseI'mawritingteacher,thisbookbotheredmemorethanitshouldhave.Tobefair,therearesomegood(thoughnotgroundbreaking)businessideashere,mostlycommonsenseconceptsthataregoodtorefreshandreemphasize.ButIfoundafewofGerber'swritinghabitsirksome.Hisneedlessrepetitionbelittleshisaudience.Hishabitofbelaboringapointbyaddingtoitalitanyoffragmentsthatsimplyrestatetheconceptwastiresome.Hislong,rambling, MaybeI'mbeingunfair.Maybe,becauseI'mawritingteacher,thisbookbotheredmemorethanitshouldhave.Tobefair,therearesomegood(thoughnotgroundbreaking)businessideashere,mostlycommonsenseconceptsthataregoodtorefreshandreemphasize.ButIfoundafewofGerber'swritinghabitsirksome.Hisneedlessrepetitionbelittleshisaudience.Hishabitofbelaboringapointbyaddingtoitalitanyoffragmentsthatsimplyrestatetheconceptwastiresome.Hislong,rambling,andoddly,overlydetailedautobiographicalanecdoteswereunnecessaryandoftenunrelatable.Butthemainconceptsalsoconfoundedmeattimes.TheE-Mythisthat,insideeachbusinessownerarethreewarringfactions:theEntrepreneur,theManager,andtheTechnician.Untilwegetthosethreepersonalitiestocohabitatepeacefully,wewon'tbesuccessfulinbusiness.Gerberhasahabitofcapitalizingthings,asiftocoinaphraseforanalreadywell-knownconceptandbranditashisown.Bepreparedforalotofthat.Makenomistake:ifyourbusinessisfailing,hesays,youaretheproblem.Sothisisprimarilyaconceptpiece,aphilosophicalworkontheparadigmhefeelssuccessfulbusinessownersshouldtake,notahow-tomanual.Forhim,businessisaprovingground--adojoofsorts--inwhichamancantesthisinnermettle,andcreateaworldthatisordered,andgiveshimwhatweallcrave:relationship,order,and"morelife."It'sanexerciseofhislifepurpose,hisinnerhumanity.Okay.I'llgivehimthat.But,havingnowreadtheentirebook,Icansayitreadslikeacautionarytaleagainstgoingintobusiness.OneofhisbigideasistheFranchisePrototype,guidedbyaninfinitelydetailedOperationsManualwithascientificallyprovensetofsystemsforeachandeverythingyourbusinessdoes(fromcleaningtoiletstosellingwidgetstogreetingcustomersandansweringphones).Justthethoughtofliterallyresearchingandsystematizing(andorganizingandassigningtaskstospecificpeople)forevery.single.thingwedofrommakingcoffeetofilinginvoicessoundslikeamonolithistask.Butheclaimsthat,withtherightsystemforAbsolutelyEverything,youcaneasilytrainandhiretotalnincompoops(heisveryclearthatyoudon'tneedexperienceortalentinyouremployees--infact,experiencedandtalentedemployeesarewaymoretroubleandexpensethanthey'reworth,andarestillasunpredictableasanyotherhuman),andyourcustomerwillgetthebestpossibleexperience,everytime.HetakeshisconceptfromthefranchisemodelsofplaceslikeMcDonald's,which,thoughcertainlynotamodelofquality,definitelystandsasamodelofconsistency.Givethecustomeraconsistentexperience,Gerberurges,andhewillfeelincontrol.Thisiswherethedifferencebetweenpre-9/11Americanbusinessandoutpost-9/11cultureismostapparent.Hegivesasamplesalesscript(accordingtotheSystemsmentality,everyinteractionbetweencustomerandemployeeshouldfollowanunvaryingscript)thatispainful.ItsoundslikeaTVannouncerfromthe1950's.ButGerbercautionsthatif,aftercarefulresearchintothedemographicsandpsychographicsofyourchosencustomer,youcreateamarketingsystem,useit"aslongasitworks,"andthenwhenitstopsworking,changeit.Yourbusinessisdynamic,andallofyouremployeesshouldbelookingforwaystoinnovateandimprovesystems.Naturally,becausehiringuntalentednincompoopswholiketofollowascriptnaturallyspawnsateamofproactive,forward-thinkinginnovators.Ifoundthatalittleconfounding,too.Infact,Gerberisfromadifferentworld:onefilledwithhonest,hard-workingemployeesjustwaitingforaBosstoBelieveIn.AndoncetheybuyintohisBigIdea(the"Game"asGerbercallsit),theywillplaythatgamewithgustobecausetheyloveandlookuptohim.Ihaverarelymetapersoninmygenerationwhovenerateshisbosslikethis.Butmaybethat'swhyGerberandIdon'tclick.I'maGen-Xerinpost-9/11America,andhe'sahippiepoetwhosmokedweedinhisVWbusuntilhehadtogocorporatetomakealiving.He'smadeagreatlifeforhimselfatE-MythWorldwide,andI'mhappyforhim.I'mgratefulforthebitsofthisbookIwilluseasreminders.Iprobablywon'treadanotherofhisbooks. ...more flag 11likes · Like  · seereview Viewall3comments Feb04,2009 MegSherman ratedit reallylikedit Ireadthisafewyearsago.Itwasthetextforoneofmyhusband'sbusinessclasses.Hesaiditwasagoodbook...andIsaid,"WHATDIDYOUJUSTSAY?"(qualifiesasoneofthemostrarephrasestoescapehisgorgeouslips)SoIhadtoreadit,see.It'sactuallyprettyamazing.I'mbettingI'llneverstartmyownbusiness,becausethethingsIdotendtobeless-marketableservicesandcommodities.Reading,doinglaundry,watchingBuffytheVampireSlayer...Don'tthinkyougetpaidforanyof Ireadthisafewyearsago.Itwasthetextforoneofmyhusband'sbusinessclasses.Hesaiditwasagoodbook...andIsaid,"WHATDIDYOUJUSTSAY?"(qualifiesasoneofthemostrarephrasestoescapehisgorgeouslips)SoIhadtoreadit,see.It'sactuallyprettyamazing.I'mbettingI'llneverstartmyownbusiness,becausethethingsIdotendtobeless-marketableservicesandcommodities.Reading,doinglaundry,watchingBuffytheVampireSlayer...Don'tthinkyougetpaidforanyofthosethings.However,ifIwantedtostartmyownbusiness,hypothetically...Inowfeelentirelyqualifiedtodoso.Happyentrepreneuring! ...more flag 11likes · Like  · seereview Viewall4comments May18,2014 Sarah ratedit didnotlikeit Ifoundthisbookpoorlywrittenandcondescending.TheformulaGerberprescribesforstrugglingsmallbusinessownerscouldhavebeeneasilyexplainedinafewbulletpointswithouttheendlessanecdotesabout"Sarah'sPieShop"andannoyingmade-upterms.(StoptryingtomakeTurn-KeyRevolutionhappen!It'snotgoingtohappen.) Ifoundthisbookpoorlywrittenandcondescending.TheformulaGerberprescribesforstrugglingsmallbusinessownerscouldhavebeeneasilyexplainedinafewbulletpointswithouttheendlessanecdotesabout"Sarah'sPieShop"andannoyingmade-upterms.(StoptryingtomakeTurn-KeyRevolutionhappen!It'snotgoingtohappen.) ...more flag 10likes · Like  · seereview Mar31,2013 MarioTomic ratedit itwasamazing ThisbookisanabsoluteMUSTREADforanyonelookingtostartormanageabusiness.It'severgreenwisdomthatwillgiveyouanicefoundationhowtoplanyourbusinessandtheproperwaytomanageit.Evenifyoudon'twannastartyourowncompanythisbookwilldefinitelyhelpyouunderstandmoreaboutbusinessingeneralandhowthestructureofastablecompanyworks.Thisisareallyvaluablebookfullofwisdom,don'tmissout! ThisbookisanabsoluteMUSTREADforanyonelookingtostartormanageabusiness.It'severgreenwisdomthatwillgiveyouanicefoundationhowtoplanyourbusinessandtheproperwaytomanageit.Evenifyoudon'twannastartyourowncompanythisbookwilldefinitelyhelpyouunderstandmoreaboutbusinessingeneralandhowthestructureofastablecompanyworks.Thisisareallyvaluablebookfullofwisdom,don'tmissout! ...more flag 9likes · Like  · seereview Apr20,2015 EliseEdmonds ratedit likedit Shelves: non-fiction Theprinciplesinthisbookareverygood,andIthinkGerbernailsthereasonswhysomanysmallbusinessesfail.ThedistinctionbetweentherolesofEntrepreneur,TechnicianandManagerarewellthoughtoutandreflectreality.ThesystemsGerberrecommendsputtingintoplacearestringent,andIfeelitwouldbedifficulttotransferthemtocertaintypesofbusiness-servicebusinesses,andhighlyskilledtechnicalbusinessesforexample.It'sverymuchgearedtobusinessesthatprovidegoo Theprinciplesinthisbookareverygood,andIthinkGerbernailsthereasonswhysomanysmallbusinessesfail.ThedistinctionbetweentherolesofEntrepreneur,TechnicianandManagerarewellthoughtoutandreflectreality.ThesystemsGerberrecommendsputtingintoplacearestringent,andIfeelitwouldbedifficulttotransferthemtocertaintypesofbusiness-servicebusinesses,andhighlyskilledtechnicalbusinessesforexample.It'sverymuchgearedtobusinessesthatprovidegoodsandcouldtheoreticallyoperateafranchisemodel.Nevertheless,somegoodpointsandideasaboutbusinessdevelopment,attitudesandsystemsaremade.Thedownsidetothebookisthatit'sextremelywordy.Ideasarerepeatedinmorethanoneway,inaroundaboutstyle.Theideasarethenreinforcedinthesemi-fictionalisedexampleofaladyinapieshop,andIdidn'tfeelthisaddedalot,especiallyasittendedtoregurgitatethechapterwithnonewideas.Ifyoucanignorethewordybits,theunderlyingideasareworthreadingthebookfor. ...more flag 8likes · Like  · seereview View1comment Oct23,2021 Leah ratedit reallylikedit WowI'vewantedtoreadthisfor5yearslolItwasonlyuntil__broughtittomyprioritytoreadslistthatImadeithappen.IfeellikeIcanapplytheselessonsIlearnedfromthisbooktomysmallbusiness-toanextent.Ididn'treallyneedtoreadneartheendwherehetalksaboutHRanddealingwithyourteambecauseitisn'treallynecessarybeingayoutubevlogger:PButgoodknowledgeallround.Ilikethebeginningwherehetalksabouthoweverynewbusinessownerwearsthreehats- WowI'vewantedtoreadthisfor5yearslolItwasonlyuntil__broughtittomyprioritytoreadslistthatImadeithappen.IfeellikeIcanapplytheselessonsIlearnedfromthisbooktomysmallbusiness-toanextent.Ididn'treallyneedtoreadneartheendwherehetalksaboutHRanddealingwithyourteambecauseitisn'treallynecessarybeingayoutubevlogger:PButgoodknowledgeallround.Ilikethebeginningwherehetalksabouthoweverynewbusinessownerwearsthreehats-thetechnician,themanager,andtheentrepreneur.Andthatallthreeofthesebossesareconstantlyfightinginsideofyouandyouhavetogivethemequallyasmuchasattentionastheothertomaintainahealthybalanceinyourbusiness.It'sjustasimportanttodotheworkasitistomanageanddreamaboutit'sfuture.ThenhegoesonintoalotofwhatI'velearnedinbusinessschoolwhichishaveamainpurpose,hiretherightpeople,etcetc. ...more flag 7likes · Like  · seereview Aug19,2012 Robert ratedit itwasamazing "Alifelakingincomprehensivestructureisanaimlesswreck.Theabsenceofstructurebreadsbreakdown"-QuotefromTheThirdWave,AlvinToffler.SoMr.GerbermakesthepointthatinabrokenworldourbusinessesneedtobetheshelterfromthechaoswithwhatMr.Gerbercalls"Impeccableorder".“Thedifferencebetweengreatpeopleandeveryoneelseisthatgreatpeoplecreatetheirlivesactively,whileeveryoneelseiscreatedbytheirlives,passivelywaitingtoseewherelifetakesthem "Alifelakingincomprehensivestructureisanaimlesswreck.Theabsenceofstructurebreadsbreakdown"-QuotefromTheThirdWave,AlvinToffler.SoMr.GerbermakesthepointthatinabrokenworldourbusinessesneedtobetheshelterfromthechaoswithwhatMr.Gerbercalls"Impeccableorder".“Thedifferencebetweengreatpeopleandeveryoneelseisthatgreatpeoplecreatetheirlivesactively,whileeveryoneelseiscreatedbytheirlives,passivelywaitingtoseewherelifetakesthemnext."-MichaelE.Gerber. ...more flag 6likes · Like  · seereview Jan19,2009 Nicholas ratedit reallylikedit Shelves: business Thisreviewhasbeenhiddenbecauseitcontainsspoilers.Toviewit, clickhere. Thegeneralstuffwasgood.Alotofthespecificsarebornoutofanoldereraofthinking.Justthinkofthosefewinnovativecompaniesthatdidawaywiththeorganizationalcharts.Thinkofthosecompaniesthatlaughatitbecauseitdoesn'treflectreality.Butisthatbecausetheideaofthechartiswrongorpeoplejustdon'tknowhowtomakethemproperly.Perhapsthechartshouldbecutintoabigjumbleofdifferenttasksallofwhichcanbepassedaroundlikelittlebracelets.Yourjob Thegeneralstuffwasgood.Alotofthespecificsarebornoutofanoldereraofthinking.Justthinkofthosefewinnovativecompaniesthatdidawaywiththeorganizationalcharts.Thinkofthosecompaniesthatlaughatitbecauseitdoesn'treflectreality.Butisthatbecausetheideaofthechartiswrongorpeoplejustdon'tknowhowtomakethemproperly.Perhapsthechartshouldbecutintoabigjumbleofdifferenttasksallofwhichcanbepassedaroundlikelittlebracelets.Yourjobisjustwhateverlittle"jobs"youhavetakenon.Thiscouldcreatealotmorefreedom.Yourbusinessshouldbesomethingyouworkonandnotsomethingyouworkin.Don'tletitbecomejustamiserablejob.Haveanendgame,evenifitisonlyaTimFerrissesquestasis.Quantifyeverything.Breakyourjobdownintoeverydifferent"job"Hireunskilledpeoplewhowanttolearnbecauseyoucan'thiregoodexpertsandifyoudidyouwouldn'tknowwhattodowiththem.Sexandcash:don'tsellwhatyoulove.don'texpectyourbusinesstobeabletosatisfyyourneedtopaint/hack/write...(Ithinkthatthiswouldbethesummary)IthinkthatthereasonIseeSethGodineverywhereisbecausehesayswhateverymarketerknows.Exceptthathedoesitperfectly.Heexpressedwhatisanimportantidea.Youcannothireexpertsunlessyouareone.Sodon'ttry.Hireinexperiencedpeoplewhoarewillingtoworkhardandlearn.You'llgetthemonthecheapanyways.Quotes:"Peoplewhoareexceptionallygoodinbusinessaren'tsobecauseofwhattheyknowbutbecauseoftheirinsatiableneedtoknowmore.""Theworkthatwasbornoutoflovebecomesachore,amongawelterofotherlessfamiliarandlesspleasantchores.""Nooneiswillingtoworkashardasyouwork.Noonehasyourjudgment,oryourability,oryourdesire,oryourinterest.Thatifit'sgoingtogetdoneright,you'retheonewho'sgongtohavetodoit.""eachday,weaskedourselveshowwellwedid,discoveredthedisparitybetweenwherewewereandwherewehadcommittedourselvestobe,and,atthestartofthefollowingday,setouttomakeupforthedifference.""Gotoworkonyourbusinessratherthaninit.Gotoworkonyourbusinessasifitwerethepreproductionprototypeofamass-produceableproduct.Thinkofyourbusinessassomethingapartfromyourself,asaworldofitsown,asaproductofyourefforts,asamachinedesignedtofulfillaveryspecificneed,asamechanismforgivingyoumorelife,asasystemofinterconnectingparts...asasolutiontosomebodyelse'sproblem.""Theentireprocessbywhichthebusinessdoesbusinessisamarketingtool.""Thehowdoesn'thavetobeexpensivetobeeffective.Infact,someofthemostpowerfulInnovationshaverequiredlittlemorethanthechangeofafewwords,agesture,thecolorofclothing.""Theirlivesarespentlivingoutthedecisiontheyhaveoftheirfuture,inthepresent.Theycomparewhatthey'vedonewithwhattheyintendedtodo.Andwherethere'sadisparitybetweenthetwo,theydon'twaitverylongtomakeupthedifference.""Thecurtain,thecurtain.Keepthecurtainupatallcost.Becauseitisthecurtainthatkepthimshroudedindarkness.Andit'sthedarknessthatholdsoutthelight.Itisthelight,theopenness,theclearingofalltheobstaclestoknowingthathadbecomehistruepurpose:tobeopen.Tobeawake,tobeavailabletowhat'sreallygoingon,togiveupfalsebeliefs...Whattruthsisyourcurtainhidingfromyou?Whatmisunderstandingkeepsyouwhereyouare,inthepast,inthedark,shroudedinyoulimitedbeliefs,shrinkingfromtheworld,fromthelightontheothersideofthecurtain?Untilyouliftthecurtain,untilyoudaretopullthemaskofftheworld'sface,untilyoumovebeyondyourComfortZone,youwillneverknowwhatitisyouweremissingoutthere.""DoesthebusinessIhaveinmindalleviateafrustrationexperiencedbyalargeenoughgroupofconsumerstomakeitworthmywhile?""Thetruthis,nobody'sinterestedinthecommodity.Peoplebuyfeelings.""Itwasn'tthematch,themint,thecupofcoffee,orthenewspaperthatdidit.Itwasthatsomebodyhadheardme.Andtheyheardmeeverysingletime.""Theworkwedoisareflectionofwhoweare.""Findaperceivedneedandfillit."YourComfortZonehasbeenthecurtainyouhaveplacedinfrontofyourfaceandthroughwhichyouviewtheworld.YourComfortZonehasbeenthetightlittlecozyplanetonwhichyouhavelived,knowingalltheplacestohidebecauseit'ssosmall.YourComfortZonehasseizedyoubeforeanditcanseizeyouagain,whenyou'releastpreparedforit,becauseitknowswhatitmeanstoyou.Becauseitknowshowmuchyouwanttobecomfortable.Becauseitknowswhatpriceyouarewillingtopayforthecomfortofbeingincontrol.Theultimateprice,yourlife...Comfortovertakesusallwhenwe'releastpreparedforit.Comfortmakescowardsofusall." ...more flag 5likes · Like  · seereview View1comment Sep15,2019 Sher❤TheFabulousBookLover ratedit reallylikedit Shelves: nonfiction-reads 3.5StarsVeryrepetitive,butithassomegoodconceptstothinkabout. flag 5likes · Like  · seereview Oct10,2008 MelissaJill ratedit reallylikedit Shelves: business Thisbookisoneofthemosthighlyacclaimedreadsforsmallbusinessowners.IstartedlisteningtoitonCDafewyearsagoandthengotdistractedandjustfinisheditrecently.Igotthegistofthemessageafewyearsbackandittrulyshapedmybusinessandfocusfromthatpointforward.TheE-Myth(EntrepreneurialMyth)isthatbusinessesarestartedbyentrepreneursseekingprofit.Inactuality,businessesarestartedbytechnicians(employees)whoconvincethemselvesthattheycouldbe Thisbookisoneofthemosthighlyacclaimedreadsforsmallbusinessowners.IstartedlisteningtoitonCDafewyearsagoandthengotdistractedandjustfinisheditrecently.Igotthegistofthemessageafewyearsbackandittrulyshapedmybusinessandfocusfromthatpointforward.TheE-Myth(EntrepreneurialMyth)isthatbusinessesarestartedbyentrepreneursseekingprofit.Inactuality,businessesarestartedbytechnicians(employees)whoconvincethemselvesthattheycouldbetheirownbossandworkforthemselves.Theymaketheassumptionthatbyunderstandingthetechnicalworkofabusiness,theyalsounderstandthebusinessthatdoesthattechnicalwork.Likemanyphotographers,IstartedmyownbusinessbecauseIlikephotography.Andlikemostphotographerswhoowntheirownbusiness,Idideverythingmyselftostartoutwith.Ididthebook-keeping,theshooting,theediting,theproductproduction,sales,marketing,graphicdesign,andnetworking.IworeeveryhatandveryquicklyrealizedIwouldburnmyselfrightoutifIcontinuedonthispath.Theauthorstatesthatthereare3differentrolesthatneedtobecoveredinorderforasmallbusinesstosucceed:thetechnician,themanagerandtheentrepreneur.Mosteveryonewhostartsasmallbusinessdoessobecausetheylikethetechnicianwork--inmycasetakingandprocessingphotos.Butiftheycontinuetoclingtothatrolethebusinesswillultimately,andfairlyquickly,fail.Theymustbeamanagerandevenmoreimportantly,anentrepreneur--havingavisionandthinkingaboutthebigpictureofwheretheywanttheirbusinesstogo.Buttheywon'tbefreeduptobeamanagerorentrepreneuriftheyareoverwhelmedwiththetechnicalworkofthebusiness.Theyneedtotakeonemployeesoroutsourcetheworkofthebusinessinordertogrow.ItalktosomanyphotographerswhoarejuststartingoutandIhearthesamethingoverandoveragain.Theyarespendingalltheirtimebehindthecomputereditingandknowtheyneedtofocusonotherareasoftheirbusinessesbuttheyjustdon'thavethetime.Inordertogetoverthishumpandhaveachancetosucceed,theyneedtoletgoofpartofthetechnicianinthemselvesandembracethemanagerandentrepreneur.Onceabusinessgrowsandhasmoreemployeeshandlingvariousrolesinthebusinessitisofutmostimportancetosystematize.Everythingyoudoshouldbeasystemthatcanbeduplicated.Youwillbefarmoreefficientandprofitableifyousystematize,systematize,systematize.Designyourbusinessasifyouweregoingtotrytomake2000othersjustlikeit.ThenyouwillbeabletoeasilytrainotherstodomuchoftheworkINthebusinesssothatyoucanfocusonworkingONthebusiness.IhavededicatedmyselftotheprocessofsystematizingeverythingwedoatMelissaJillPhotographyforthepastfewyears.Atonofworkhasgoneintodevelopingourworkflowandsystemsmanual.Icandefinitelyseehowthishardworkhaspaidoff.Ifyouhaven'tyetreadthisbookandyouareasmallbusinessowner--getonit!Youwillbehappyyoudid. ...more flag 5likes · Like  · seereview Feb17,2018 PatrickSherriff ratedit itwasamazing  ·  reviewofanotheredition Shelves: business Iamasmallbusinessowner,oratleastIthoughtIwasbeforeIreadthisbook,butnowIrealiseI'mnot.Yes,I'maself-employedEnglishlanguageteacherinJapan,butwhatIhaveisn'tabusinesssomuchasajob.Thecrucialdifferencebeingwhathappensifyoustoppedalling.IfIdid,thebikewouldquicklygrindtoahaltandtoppleover.ThatmeansIhaveajob.Abusinessontheotherhandisaninstitution(evenasmallone)thatcouldberunbysomeoneelse.Therealdifference,as Iamasmallbusinessowner,oratleastIthoughtIwasbeforeIreadthisbook,butnowIrealiseI'mnot.Yes,I'maself-employedEnglishlanguageteacherinJapan,butwhatIhaveisn'tabusinesssomuchasajob.Thecrucialdifferencebeingwhathappensifyoustoppedalling.IfIdid,thebikewouldquicklygrindtoahaltandtoppleover.ThatmeansIhaveajob.Abusinessontheotherhandisaninstitution(evenasmallone)thatcouldberunbysomeoneelse.Therealdifference,asGerberexplains,isthesystem.Withasystem(thinkgameplan,plotstructure,lessonplan)youarefreetoapproachyourbusinessfromadifferentperspective.Andthatperspectiveistotreatyourbusinessasaprototype,atestinggroundwhereyoukeepinnovating,measuringresultsandstandardisingsuccessfulpracticesuntilyouhavebuiltasystemthatworks.Dividewhatworkneedstobedoneintocategories(likedoingtheaccounts,themarketing,makingthewidgets)anddecidewhoisresponsibleforeachjob.Thejobsmightallfallonyourownshouldersatfirstbutthat'sOK,atleastyouareapproachingtheworkasabusinessandatsomepointyoucouldhirepeopleintothedifferentjobsandgivethemamanual(youhaveasystemnow,remember?).Theaimistofreeyourselfofhavingtodothemenialtasksandbeabletofocusonthefutureofthebusiness.Easyright?Intheory.AndthisiswhereGerberexcels.Approachingworkasasystemmeansyouarefreetomakemistakes,freetoexperimentandfreetodevelopwhatyouhaveintosomethingreallygreat.I'monboard.TheonlydownsidetoGerber'sbookistheratherartificialcasestudy,Sarahandherpieshop,thatkeepspoppingupattheendofeverychapter.IgetthatGerberneededanexampletodemonstratehispoints,butbytheendofthebookIwaseagerforSarahtobebittenbyazombieorvampireandturnthepiemachineontohermentorandthen,we'dseehowrobustasystemGerberreallyhas.Still,hisinsightsfromabookwrittenbeforeinternetbusinesshadreallydawnedareinvaluable.Inthecategoryofmustreadforentrepreneursandwould-beconquerorsoftheknownbusinessworld.Downloadmystarterlibraryforfreehere-http://eepurl.com/bFkt0X-andreceivemymonthlynewsletterwithbookrecommendationsgalorefortheJapanophile/crimefiction/Englishteacherinallofus. ...more flag 5likes · Like  · seereview View2comments Feb27,2021 AvolynFisher ratedit reallylikedit Shelves: 2021 Thisbookhasheldupbetterthanyou'dexpect.Ireadthisnotassomeonewhoplansonbecominganentrepreneurbutsomeonewhojustlikesagoodbusinessbookthatcanchallengemyoldmodesofthinking.Thatbeingsaid,itreadsalittlecheesyattimeslikeit'swrittenasafable.Andsomeoftheadvicetrulyisoutdated.AtonepointGerbercitesthestatisticsonmakingasalewhenhumantouchisinvolvedandthereforeyoushouldmakeapointtohaveasmallmomentofcontactortouchwith Thisbookhasheldupbetterthanyou'dexpect.Ireadthisnotassomeonewhoplansonbecominganentrepreneurbutsomeonewhojustlikesagoodbusinessbookthatcanchallengemyoldmodesofthinking.Thatbeingsaid,itreadsalittlecheesyattimeslikeit'swrittenasafable.Andsomeoftheadvicetrulyisoutdated.AtonepointGerbercitesthestatisticsonmakingasalewhenhumantouchisinvolvedandthereforeyoushouldmakeapointtohaveasmallmomentofcontactortouchwitheverycustomer.ABSOLUTELYDONOTDOTHIS.AndinthesectiononcolorandthepsychologyofcolorinmarketinghespendssolongtalkingabouthowIBMknewwhattheyweredoingwhentheychosetheirshadeofblueandalltheresearchonblue,whichIdon'tthinkiswrong,butthenwentontotalkabouthowdisastrousitwouldhavebeenifthey'dgonewithorange.Wellin2021weareallawareofAmazonandorangedoesn'tseemtohavehurtthemonebit.AWS,honey.Lookitup. ...more flag 5likes · Like  · seereview View1comment Jul01,2011 DanielTaylor ratedit reallylikedit Shelves: self-help, business, foundational-marketing-books, leadership, marketing, productivity, foundational-business-books Self-employmentdoesnotmakeyouanentrepreneur.Inthisclassic,Gerberhighlightsthethreefunctionsinabusiness:theEntrepreneur,theManager,andtheTechnician.Self-employedpeoplestayontheTechnician-levelandthuslimitthemselves.Hethenmovesontothethreestagesofbusinessgrowth,Infancy,Adolescence,andMaturityandshowshowtheroleofthefunctionschangeasyougrow.FinallyheoutlinesaBusinessDevelopmentProgram,apracticalTurn-Keysystemforputtinghisideasi Self-employmentdoesnotmakeyouanentrepreneur.Inthisclassic,Gerberhighlightsthethreefunctionsinabusiness:theEntrepreneur,theManager,andtheTechnician.Self-employedpeoplestayontheTechnician-levelandthuslimitthemselves.Hethenmovesontothethreestagesofbusinessgrowth,Infancy,Adolescence,andMaturityandshowshowtheroleofthefunctionschangeasyougrow.FinallyheoutlinesaBusinessDevelopmentProgram,apracticalTurn-Keysystemforputtinghisideasintoaction.I'mlookingforwardtoputtingtheseideastoworkinmybusiness,TargetedResumes,overthecomingweeksandmonths.Ifyougotintobusinessbecauseyouwantedfreedom,thenstudythisbookandmakeitsideashappeninyourbusiness. ...more flag 5likes · Like  · seereview Feb22,2015 AlexStevenson ratedit itwasamazing HandsdownthebestbookonbusinessI'vereadyet.Youoftenhearthesamegenericmotivationalnarrativeandwatereddownadviceoverandover.Thisbookwasthecompleteopposite-itshowsyouthecoreofwhatabusinessreallyisandgivesyoupracticaladviceonstartingasuccessfulone.Amustreadforanyoneintoentrepreneurship,andevenifyouaren'tit'llgiveyouinvaluableadviceonhowtousesystemstoachieveresultsinyoureverydaylife. HandsdownthebestbookonbusinessI'vereadyet.Youoftenhearthesamegenericmotivationalnarrativeandwatereddownadviceoverandover.Thisbookwasthecompleteopposite-itshowsyouthecoreofwhatabusinessreallyisandgivesyoupracticaladviceonstartingasuccessfulone.Amustreadforanyoneintoentrepreneurship,andevenifyouaren'tit'llgiveyouinvaluableadviceonhowtousesystemstoachieveresultsinyoureverydaylife. ...more flag 5likes · Like  · seereview Jan29,2018 Megan ratedit didnotlikeit ThisbookdefinitelyhadahandfulofREALLYgoodideas.Unfortunately,theywereburiedbyacouplehundredpagesofhorriblywrittengibberish.TheE-Mytheasilycouldhavebeencondensedintomaybe50pages,anditwouldn'thavebeensopainfultogetthrough.Gerber'sstoriesofhisconversationswith"Sarah"aresoover-the-topdramaticthatIcouldn'tbelieveawordofit.Findasummaryonline,studythemainpoints,andskipthebook. ThisbookdefinitelyhadahandfulofREALLYgoodideas.Unfortunately,theywereburiedbyacouplehundredpagesofhorriblywrittengibberish.TheE-Mytheasilycouldhavebeencondensedintomaybe50pages,anditwouldn'thavebeensopainfultogetthrough.Gerber'sstoriesofhisconversationswith"Sarah"aresoover-the-topdramaticthatIcouldn'tbelieveawordofit.Findasummaryonline,studythemainpoints,andskipthebook. ...more flag 5likes · Like  · seereview Jan24,2019 Thuy ratedit didnotlikeit Thatwasapainfulreadandawasteoftime.Thetonewascondescending.I'dbemoreupsetbutthebookwasonly99¢.Itwasonegiantadvertisementfortheirconsultingservices.Noactualanswersorevidencetobackuptheirclaims. Thatwasapainfulreadandawasteoftime.Thetonewascondescending.I'dbemoreupsetbutthebookwasonly99¢.Itwasonegiantadvertisementfortheirconsultingservices.Noactualanswersorevidencetobackuptheirclaims. ...more flag 5likes · Like  · seereview Aug21,2017 Nicole ratedit didnotlikeit Couldn'tgetpasttherepetitionandcornydialogue. Couldn'tgetpasttherepetitionandcornydialogue. ...more flag 5likes · Like  · seereview Mar20,2021 YevgeniyBrikman ratedit reallylikedit Thereissomereallygoodcontentburiedinthisbook...Buttofindit,you'llhavetowadethroughsomesappy,cheesy,self-congratulatorydialogswithanimaginaryownerofanewbakerybusiness,plusanumberofpseudo-philosophicalnonsenserantsonthebeautyoflifeandbusiness.Also,asyougetdeeperintothebook,eachchaptercontainslessandlessvaluablecontent,butmoreandmoresloppypitchesfortheauthor'sconsultingcompany;bythetimeyougettothemarketingchapter,it' Thereissomereallygoodcontentburiedinthisbook...Buttofindit,you'llhavetowadethroughsomesappy,cheesy,self-congratulatorydialogswithanimaginaryownerofanewbakerybusiness,plusanumberofpseudo-philosophicalnonsenserantsonthebeautyoflifeandbusiness.Also,asyougetdeeperintothebook,eachchaptercontainslessandlessvaluablecontent,butmoreandmoresloppypitchesfortheauthor'sconsultingcompany;bythetimeyougettothemarketingchapter,it'sbasicallyafewpagesoffiller,followedby"AtMichaelEGerberCompanies,wecanhelpyouwithmarketing..."Bleh.Thatsaid,therereallyissomegoodstuffhere,soaslongasyou'regoodatskimmingpasttheBS,it'saworthwhilereadforanyentrepreneur.Herearesomeofmyfavoriteinsights:(1)"Everybodywhogoesintobusinessisactuallythree-people-in-one:TheEntrepreneur,TheManager,andtheTechnician."ManypeoplewhostartbusinessesareTechnicians:theyareexpertsatdoingthetechnicalworkofabusinessandtheyfiguretheycancreateacompanyaroundthoseskills.But,asitturnsout,the"technicalworkofabusinessandabusinessthatdoestechnicalworkaretwototallydifferentthings!"Tosucceedasabusinessowner,you'llneednotonlytheskillsofaTechnician,butalsotheskillsofanEntrepreneurandaManager.(2)OneofthekeydifferencesbetweentheTechnicianandtheEntrepreneuriswhattheybuildasaproduct.TotheTechnician,theproductiswhateverthecompanydeliversandsellstoacustomer(i.e.,thewidgets).ButtotheEntrepreneur,thebusinessitselfistheproduct.WhereastheTechnicianworksinthebusiness,theEntrepreneurworksonthebusiness.Andifyoudon'thavethelatter,youcan'tsucceed,nomatterhowgoodyouareattheformer.(3)"Thetrueproductofabusinessisthebusinessitself."Ithinkthisisthemostimportantinsightinthisentirebook:tothinkofthebusinessitselfasaproduct,asamachinethatcanconsistentlyandrepeatedlyproduceacertainresult.Andthatmachineshouldworkwithoutyou,oranyspecificindividualinvolved.Thebookpitchesthisasa"franchise"concept—whereyoucreateareusableblueprintforyourbusiness,soyoucanstampoutfranchisesallovertheplace—butevenifyoudon'tplanonactuallyfranchisinganything,tobesuccessful,youstillneedtobuildyourbusinessinexactlythisway."WhatRayKrocunderstoodatMcDonald'swasthatthehamburgerwasn'thisproduct.McDonald'swas."(4)ThekeyinsightofthisbookismoreorlessthesameinsightasinthebookBuilttoSell:youshouldbuildyourbusinessasifyouweregoingtosellittosomeone,evenifyouhavenoplanstosellitwhatsoever.Andabusinessthat'soptimizedforsellingisjustlikeabusinessthat'soptimizedforfranchising:it'samachine,arepeatableprocess,onethatcanbeexecutedbyanyone,andnotjustyou(sinceyouwon'tbeinvolvedafterselling!)."Forcedtocreateabusinessthatworkedinordertosellit,healsocreatedabusinessthatwouldworkonceit'ssold,nomatterwhoboughtit.Armedwiththatrealization,hesetaboutthetaskofcreatingafoolproof,predictablebusiness.Asystems-dependentbusiness,notapeople-dependentbusiness.Abusinessthatcouldworkwithouthim.Unlikemostsmallbusinessownersbeforehim—andsince—RayKrocwenttoworkonhisbusiness,notinit.Hebegantothinkabouthisbusinesslikeanengineerworkingonapre-productionprototypeofamass-produceableproduct."(5)Oneofthekeystobuildinga"franchise"(evenifyoudon'tplanonfranchising)istofindawaytobuildabusinessthatissystems-dependentratherthanpeople-dependent.Thatis,yourbusinessshouldbeabletodeliverresultstothecustomer,notbasedonhiringemployeeswhoareworld'sgreatestexpertsandcanthereforedoextraordinarythingstogetthoseresults—expertsarerareandexpensive,andtheirperformancefluctuates(e.g.,dependingonmoodormotivation),soit'shardtoscaleabusinessaroundthem—butbasedonhavingtherightsysteminplacethatallowsregularemployeestoconsistentlygetthosesameresults."Itisliterallyimpossibletoproduceaconsistentresultinabusinessthatdependsonextraordinarypeople.Nobusinesscandoitforlong.Andnoextraordinarybusinesstriesto!Becauseeveryextraordinarybusinessknowsthatwhenyouintentionallybuildyourbusinessaroundtheskillsofordinarypeople,youwillbeforcedtoaskthedifficultquestionsabouthowtoproducearesultwithouttheextraordinaryones.Youwillbeforcedtofindasystemthatleveragesyourordinarypeopletothepointwheretheycanproduceextraordinaryresultsoverandoveragain."(6)ThebookdefinesaBusinessDevelopmentProgram,whichisastepbystepguideforhowtosystematizeeveryaspectofyourbusiness.Itconsistsof7steps:1.YourPrimaryAim2.YourStrategicObjective3.YourOrganizationalStrategy4.YourManagementStrategy5.YourPeopleStrategy6.YourMarketingStrategy7.YourSystemsStrategyAsthebookgetsfurtheralong,thecontentgetsthinnerandthinner,soI'llonlytouchonafewofthesebelow.(7)PrimaryAim:imagineyou'redead.Now,imaginepeopleareattendingyourfuneral,andsomeoneissayingaeulogyforyou.Whatwouldyouwantthemtosayaboutyourlife?What'sthestorytheywouldtell?That'sthePrimaryAim.IfoundthisaverypowerfulwaytothinkofwhatIwanttodowithmylife(andnotjustbusiness)!(8)StrategicObjective:Whatproductyoucreateandwhatyousellmightarenotthesamething!Thatis,whatyourcustomerwalksoutofthestorewith,andwhatthecustomerfeelsthey'veboughtaretypicallyverydifferent:"CharlesRevson,thefounderofRevlonandanextraordinarilysuccessfulentrepreneur,oncesaidabouthiscompany:'InthefactoryRevlonmanufacturescosmetics,butinthestoreRevlonsellshope.'"Therealityisthatmostcompaniesaren'tsellingproducts,butemotionsandotherintangibles:theyaresellinghope,time,peaceofmind,power,love,etc.Knowingwhatyou'rereallysellingiscriticaltobuildingasuccessfulbusiness.(9)OrganizationalStrategy:"Mostcompaniesorganizearoundpersonalitiesratherthanaroundfunctions.Thatis,aroundpeopleratherthanaccountabilitiesandresponsibilities.Theresultisalmostalwayschaos."Oneofthereallypowerfulideasinthisbookisthat,rightwhenyoustartyourcompany,beforethereareanyemployees,youcreateanorgchartforwhatthecompanywilllooklikeinthefuture.Withinthisorgchart,youdefineeveryrole,everytitle,andeveryresponsibility.Intheearlydays,theco-foundersfulfillalltheseroles.Yourgoalistotrytheserolesout,figureouthowtomakeeachonework,recordandsystematizetheprocess,andthenhireotherpeopletofilltheseroles,followingyoursystem,whileyoumoveuptomanagingthem.Rinseandrepeatuntilthewholeorgchartisfilledoutbyothers,andtheyarefollowingthesystemyou'vecreatedforthem.(10)Peoplestrategy.Onceyouhaveasysteminplace,theideaistopresentittonewhires,ondayone,abitlikeintroducingthemtotherulesofagame."Thereisnothingmoreexcitingthanawell-conceivedgame.Thatiswhattheverybestbusinessesrepresenttothepeoplewhocreatethem:agametobeplayedinwhichtherulessymbolizetheideayou,theowner,haveabouttheworld.Ifyourideaisapositiveone,yourbusinesswillreflectthatoptimism.Ifyourideaisanegativeone,yourbusinesswillreflectthataswell.Inthiscontext,thedegreetowhichyourpeople'dowhatyouwant'isthedegreetowhichtheybuyintoyourgame." ...more flag 3likes · Like  · seereview View1comment Aug06,2011 ChrisMower ratedit likedit I'vereadthisbook3timesnowoverthepast5years...well,Ireaditonceverythoroughlyandmarkeditupwithhighlightsandnotes...thenread/skimmeditthesecondandthirdtimes...truthisitdrivesmenutswhenpeopleinventcharacters/dialogueinthesetypesofbooks,andit'sevenmoreannoyingwhenthedialogueisunnatural.Grudgesaside,itteachesexcellentbusinessprinciplesandideasandthuscomeshighlyrecommendedfortheideas,justnotforthewritingstyle. I'vereadthisbook3timesnowoverthepast5years...well,Ireaditonceverythoroughlyandmarkeditupwithhighlightsandnotes...thenread/skimmeditthesecondandthirdtimes...truthisitdrivesmenutswhenpeopleinventcharacters/dialogueinthesetypesofbooks,andit'sevenmoreannoyingwhenthedialogueisunnatural.Grudgesaside,itteachesexcellentbusinessprinciplesandideasandthuscomeshighlyrecommendedfortheideas,justnotforthewritingstyle. ...more flag 4likes · Like  · seereview Jun06,2019 BrianBauer ratedit didnotlikeit Youcouldfitthisentirebookonanindexcard.Theauthorkicksthingsoffwithtwodimensionalfictionalcharactershavinglaughablyridiculousconversations.Justwhenyourealizetherethatthisbookistiredandoutdated,theauthorstartsheapingpraiseuponMcDonaldsandIBM.Beyonddisappointing.Thiswaswritteninthemid80s,andthegodawfultitleshouldhavebeenmyfirstclue. flag 4likes · Like  · seereview Oct22,2020 NathanRose ratedit itwasok Shelves: citizens-of-world ThisisprobablythefourthorfifthtimeIhavesatdowntotrytoread"TheE-Myth".Mypastattemptshavealwaysendedinabandonment,butthisbookissohighlyregardedasabusinessclassicthatIdecidedtogritmyteethandtopowerallthewaythroughtotheendthistime,nomatterwhat.Havingdoneso,Iamconfirmedinmybeliefthatthisbookdoesnotdeserveallthepraiseithasbeenshoweredwith.Iremembernowwhyitwassohardtofinish-thebookhasasinglepointwhichitk ThisisprobablythefourthorfifthtimeIhavesatdowntotrytoread"TheE-Myth".Mypastattemptshavealwaysendedinabandonment,butthisbookissohighlyregardedasabusinessclassicthatIdecidedtogritmyteethandtopowerallthewaythroughtotheendthistime,nomatterwhat.Havingdoneso,Iamconfirmedinmybeliefthatthisbookdoesnotdeserveallthepraiseithasbeenshoweredwith.Iremembernowwhyitwassohardtofinish-thebookhasasinglepointwhichitkeepshittingthereaderovertheheadwith,forfartoolong,andwithfartoolittleimagination.Thebeginningofthebookisthebestpart.Itpointsoutsomethingwhichisnon-obvious,butringstrueassoonasyoureadit:thatmostsmallbusinessesarenotstartedby"entrepreneurs".Rather,theyarestartedby"technicians"-asin,peoplewhohavesomekindoftechnicalskill.ThetypicalforayintosmallbusinessownershipbeginswhenatechnicianhaswhatGerbercallsan"entrepreneurialseizure".Forinstance,ahairdresserquitsworkingforsomeoneelseandstartsahairsalonoftheirown.Troubleis,althoughthesetechniciansknowhowtodothetechnicalwork,theyareoftenill-equippedtodealwiththenewanddifferentchallegesthatcomewithrunningasmallbusiness.That'saprettygoodstatementoftheproblem,soI'llgive"TheE-Myth"creditthere.Butreadingfurther,IbecamehighlyskepticalwhenGerberarguesthatthisonething-techniciansbeingunableorunwillingtodoentrepreneurialwork-isthemainreasonbehindwhymostsmallbusinessesfail.SurelyIthoughttomyself,*anynumberofthings*canbethedeath-knell.Forexample,thecauseoffailurecanassimpleasnotofferingaproductwhichenoughcustomerswant,ornotbeingabletosellitatahighenoughprice.Butno,thisisskippedoverentirely.Tome,thisisthecoreproblemwith"TheE-Myth"-itsaysthateverybusinessproblemstemsfromafailuretobuildsystems.Andeverysolutionbeginswithdeployingthebook's"keystosuccess".It'sclassicguruadvice:*successwillbeyours,ifonlyyoudothisonething*.Anyonewithanounceofexperiencewillrecognisethatrealityisalotmoredetailedthanthat.Anotherthingthatwaseyebrow-raisingwasthe"conversation"betweenGerberandthewomanwhoownsthepieshop:"Sarah".Sarahhasaproblemthatmanysmallbusinessownerscanidentifywith-shelovesdoingthetechnicalwork(inhercase,bakingpies),butshehatesdoingalltheotherstuffthatcomewithowningherownshop.Sarahbecomesdespondentattheideaofhavingtospendhertimedoingentrepreneurialwork.Afterall,shelovesbakingpies-notsales,managing,andsoon.SoSarahasksGerberpointblank:"WhatshouldIdoifIjustwanttobakepies?",andswiftlygetstoldthatinthiscasesheshouldshutherbusinessdownandgetajob.Butthen,justafewpageslater,Sarahdoesa180degreeturnandbecomeseagertolearnhowtobecomeanentrepreneur!It'sastunning,andquiteunbelievabletransformation...whichmakesmesuspectthat"Sarah"isnotreallybasedonanactualpersonatall-rather,sheisprobablyadevicewhichGerberinventedinordertocasthimselfintheroleoftheall-knowingexpert.Idon'tknowthisforsure,butit'swhatitfeltlikewhenreading.Earlier,Imentionedthelackofimaginationin"TheE-Myth".Itseemstomethattherearemanywaystobuildafulfillinglife,beyondeither"gettingajob"ontheonehand,orbuildinga"McDonald's"typebusinessontheother(McDonald'sistheexamplethatGerberconsistentlyholdsupastheparagonofbusinessmodelsuccess,whichallreadersoughttotrytoemulate).Youcansellyourtimeasafreelancer,youcanbecomethebestintheworldatyourcraftandchargealotforwhatyoudo,youcanbuildastartupandscalethroughsoftwareratherthanthroughfranchising.Allofthesecanbegoodoptionsfordifferentpeopleatdifferenttimes-butitdoesn'tfitGerber'scookie-cutterapproach,sonomentionofanyofthem.So"TheE-Myth"isaseveral-hundred-pagebookwithonedecentpieceofadvice:ifyouwanttobeanentrepreneur,youshould*buildsystems*.-Thiswillensureaconsistent,repeatablecustomerexperience.-Italsomeanseachindividualstaffmemberbecomesmoredispensable(becausetheyareacoginthewheel,ratherthanalynchpin),whichgivesthebusinessownermorepower.Ifyouunderstandthat,thenyoudon'treallyneedtoreadtherest. ...more flag 3likes · Like  · seereview Aug26,2012 OmarHalabieh ratedit itwasamazing Thebookrevolvesaroundacentralidea,thatthereexistsamyth("E-Myth")whichstates:"Smallbusinessesarestartedbyentrepreneursriskingcapitaltomakeaprofit.Thisissimplynotso.Therealreasonspeoplestartbusinesseshavelittletodowithentrepreneurship.Infact,thisbeliefintheEntrepreneurialMythisthemostimportantfactorinthedevastatingrateofsmallbusinessfailuretoday.UnderstandingtheE-Myth,andapplyingthatunderstandingtocreationanddevelopmentof Thebookrevolvesaroundacentralidea,thatthereexistsamyth("E-Myth")whichstates:"Smallbusinessesarestartedbyentrepreneursriskingcapitaltomakeaprofit.Thisissimplynotso.Therealreasonspeoplestartbusinesseshavelittletodowithentrepreneurship.Infact,thisbeliefintheEntrepreneurialMythisthemostimportantfactorinthedevastatingrateofsmallbusinessfailuretoday.UnderstandingtheE-Myth,andapplyingthatunderstandingtocreationanddevelopmentofasmallbusiness,canbethesecrettoanybusiness'ssuccess."Toovercomethismythandit'saccompanyingchallenges,theauthorarguesforthedeploymentofaFranchisePrototypemodel.Itbeginswiththeownerrealizingthat"yourbusinessisnotyourlife...theprimarypurposeofyourbusinessistoserveyourlife,youcanthengotoworkonyourbusiness,ratherthaninit".Onemightthanaskthemselves,howdoIconvertmyexistingbusinessintothisnewoperationalmodel?ThisiswheretheBusinessDevelopmentProgram,comesintoplay.TheprogramintroducedbyGERBERinthisbookisbasedontheexecutionofthefollowingsevensteps:1-YourPrimaryAim:"WhatdoIvaluethemost?WhatkindoflifedoIwant?WhatdoIwantmylifetolooklike,tofeellike?WhodoIwishtobe?Yourprimaryaimistheanswertoallthesequestions."2-YourStrategicObjective:"Averyclearstatementofwhatyourbusinesshastoultimatelydoforyoutoachieveyourprimaryaim."3-YourOrganizationalStrategy:Structurethewaythebusinessisgoingtowork,inotherwordscreatingtheorganizationalchart-rolesandresponsibilities.4-YourManagementStrategy:"Asystemdesignedintoyourprototypetoproduceamarketingresult."5-YourPeopleStrategy:Thewaythe"game"(vision/aim)iscommunicatedtotheteamattheoutset.Thisincludeseverythingfromthepositioncontracts(organizationchart),tooperationsmanuals,tothestandardsforperformanceandaccountability.6-YourMarketingStrategy:Knowingwhoyourcustomeris(demographics)andwhytheybuy(psychographics)7-YourSystemsStrategy:The"setofthings,actions,ideasandinformationthatinteractwitheachother,andinsodoing,alterothersystems."Whatsetsthisbookapartistheanalysisthattheauthorperforms,throughasamplebusiness,ofissuessmallbusinessownersencounter.Thisincludesthedifferentpersonastheownertakeson,aswellastheevolutionofthebusinessthroughthematuritycycle.Thisanalysisiswhatallowsthereaderstoappreciateandembracetheproposedprototypeframeworkthattheauthorthenintroducesaskeytosuccess.Amustreadintheareaofentrepreneurshipandsmallbusiness. 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Share RecommendIt  |  Stats  |  RecentStatusUpdates Readersalsoenjoyed Seesimilarbooks… Genres Business 2,675users Nonfiction 480users Business> Entrepreneurship 324users SelfHelp 140users Buisness 116users Leadership 106users Business> Management 90users Economics> Finance 58users SelfHelp> PersonalDevelopment 54users Economics 44users Seetopshelves… AboutMichaelE.Gerber MichaelE.Gerber 425 followers BooksbyMichaelE.Gerber More… News&InterviewsTipstoReadMoreBooksin2022withtheGoodreadsReadingChallenge!   Congrats!You'vealreadyaccomplishedthefirst(andveryimportant)partofthe2022GoodreadsReadingChallenge—signingup!Justbyjoining,...Readmore...35likes·0comments TriviaAboutTheE-MythRevisi... Notriviaorquizzesyet.Addsomenow» QuotesfromTheE-MythRevisi... “Contrarytopopularbelief,myexperiencehasshownmethatthepeoplewhoareexceptionallygoodinbusinessaren'tsobecauseofwhattheyknowbutbecauseoftheirinsatiableneedtoknowmore.” — 35likes “Thedifferencebetweengreatpeopleandeveryoneelseisthatgreatpeoplecreatetheirlivesactively,whileeveryoneelseiscreatedbytheirlives,passivelywaitingtoseewherelifetakesthemnext.Thedifferencebetweenthetwoislivingfullyandjustexisting.” — 35likes Morequotes… Welcomeback.JustamomentwhilewesignyouintoyourGoodreadsaccount.