Streamlabs & Newzoo Q4 Year in Review Live Streaming ...

The total hours watched on YouTube Gaming Live increased by 46% ... of Gaming) has noted that the majority of the top esports events and ... NewzooPlatform:TheUltimateGamesDataTool Getfreetrial Searchfor: Products&Services Platform Pro Expert GlobalReports GlobalGamesMarketReport CloudGaming Esports&LiveStreaming MobileMarket ConsumerInsights Games&Esports GameFranchises GamingPeripherals GamingHardwareandComponents GamerSentiment:Diversity&Inclusion CustomResearch CustomConsumerResearch TrackingBrandHealth Consulting NewzooConsulting DataFeeds MobileDeviceData YourBusiness GameDevelopmentandPublishing Hardware&GamingPeripherals Brands,Sports,andMedia TelecomandMobileServices FinanceandConsultancy Agency CaseStudies Resources ArticlesOurlatestdataandopinions InfographicsOurinfographics RankingsVariousrankings KeyNumbersOurlatestmarketestimates TrendReportsFreereportsandwhitepapers VideosOurdataandproductsinaction Company AboutNewzooWhoweare TeamMeettheNewzooTeam NewsNewzoonews CareersJointheteam ClientsBrandsweworkwith FAQFrequentlyAskedQuestions MediaPressandmediaassets PartnersDiscoverourpartners ContactGetintouch Contactsales GameStreaming Games Streamlabs&NewzooQ4YearinReviewLiveStreamingIndustryReport RhysElliott Jan172020 Note:Thedatainthisarticleismorethanoneyearold. Share: PoweredbyNewzoodata,thisarticleisacollaborationbetweenNewzooandStreamlabs.Findtheoriginalposthere. InQ3,NinjamadethebombshellannouncementthathewillbestreamingexclusivelytoMicrosoft’sMixer.Itdidn’ttakelongforotherstofollowsuit.HewasjoinedsoonafterbyMichael“Shroud”Grzesiek.InNovember,Jack“CouRageJD”DunlopannouncedthathewouldbestreamingexclusivelyonYouTubeGamingLive,andJeremy“DisguisedToast”WangannouncedthathewouldbeleavingTwitchtostreamexclusivelyonFacebookGaming. Aswesawlastquarter,Ninja’smovealoneappearedtohaveasmallimpactonTwitchinQ3.Infact,thehourswatchedontheplatformincreased.However,thisquarteritseemstheculminationofmanystreamersmovingplatformshashadaneffectonTwitch. PointstoConsider: Twitchisstillleadingbutexperiencedanoveralldeclinein2019.ThetotalhourswatchedonYouTubeGamingLiveincreasedby46%fromQ1toQ4in2019andaccountedfor27.6%marketshareintermsofhourswatchedforQ4,up7%sincelastquarter.Lastquarter,YouTubeGamingLivewastheonlyplatformtoseeanincreaseinhourswatched,streamed,andconcurrentviewership.Mixermorethandoubleditsnumberofhourswatchedandstreamedwhencomparing2019to2018.MixerhasnearlythesamenumberofuniquechannelsstreamingontheplatformasTwitch.MixeralsohasmorethantriplethenumberofuniquechannelscomparedtoYouTubeGamingLive.RiotGameswasthemost-watchedpublisherof2019acrossallplatforms,beatingEpicGamesby25.1millionhours28.5%lessFortnitecontentwaswatchedin2019 Pleasenote:InJanuary2019,NewzooimplementedachangetoitsYouTubedatacollectionmethodology.Theybegancollectingdatafromalllivechannels,insteadofthetop100channelsforeachgame.Whatdoesthismean?Essentially,YouTubedatafromJanuary2019onwardscannotbedirectlycomparedtoviewershipfiguresbeforeJanuary2019.ThischangeonlyappliestoNewzoo’sYouTubemethodologyandhasnoimpactonitsviewingdataforTwitchorMixer. Twitch Thestreamingwarsareheatingup.WearestartingtoseehowexclusivitydealsfromcompetitorsareaffectingTwitch,whichisbyfarstilltheleaderintermsofhourswatchedandstreamed.However,Twitchlostsomeofitsmomentumin2019. TotalHoursWatchedinQ4 ThenumberofhourswatchedonTwitchinQ4decreasedby9.8%comparedtoQ3,resultinginthelowestnumberofhourswatchedontheplatformsinceQ32018.However,therehasbeena12%increaseinhourswatchedontheplatformin2019comparedto2018. TotalHoursStreamedinQ4 TwitchisalsoexperiencingthelowestnumberofhoursstreamedontheplatformsinceQ22018.However,therehasbeena16.1%increaseinhoursstreamedontheplatformin2019comparedto2018. GetEVENMOREgreatdatainourAnalyticsPlatform! LearnmoreaboutPro UniqueChannels AfterexperiencingthehighestnumberofuniquechannelsstreamingontheplatforminQ1,therehasbeena33%decreasesince AverageCCV Theaverageconcurrentviewersontheplatformhasdecreasedby9.4%sincethepreviousquarter.ThisisthelowestaverageCCVsinceQ3of2018.Therehasbeena12.3%increaseinaverageconcurrentviewersontheplatformin2019comparedto2018. AverageViewersPerChannel YouTubeGamingLive YouTubeGamingLivesawnotablegrowthoverthelastquarterandthisyear.WhileCourageJD’smovehasmostcertainlyhelpedboostthenumbers,RyanWyatt(YouTube’sGlobalHeadofGaming)hasnotedthatthemajorityofthetopesportsevents andinfluencermoments werebroadcastonYouTubeGaming,aswell. *Note*:DataforYouTubeGamingLivein2018waslimitedtothetop100channelspergameatanygiventime.In2019,datagatheringhasbeenimprovedandencompassesalllivestreamingchannels.Asaresult,graphicsarenotincludingdatafrom2018. TotalHoursWatchedinQ4 ThetotalhourswatchedonYouTubeGamingLiveincreasedby46%in2019fromQ1toQ4. TotalHoursStreamedinQ4 Thenumberofhoursstreamedhasremainedrelativelystablethroughouttheyear. UniqueChannels Thenumberofuniquechannelsstreamingontheplatformdecreasedby24.6%sinceQ1;however,thenumberofchannelsincreasedby4.8%fromthepreviousquarter. AverageCCV TheaverageconcurrentviewershipforYouTubeGamingLiveinQ4increasedbyamassive33.8%.YouTubeGamingLivewastheonlyplatformtoseeanincreaseinaverageconcurrentviewershipthisquarter. AverageViewersperChannel Typically,asweseemorechannelsstreamingonaplatform,weexpecttheaverageviewerperchanneltodecrease.ThisisnotthecasewithYouTubeGamingLive.Averageviewersperchannelincreased21%sincelastquarter—evenwitha4.8%increaseinchannelsstreamingtotheplatform. Mixer Aswenotedlastquarter,basedonthejumpinhoursstreamed,Ninja’smovetoMixerseemedtohaveencouragedmanyotherstreamerstostartbroadcastingontheplatform.InQ4,ShroudannouncedhewouldalsobeexclusivelystreamingtoMixer.Atthetime,Shroudhadover6.9millionfollowersonTwitch,makinghimthethird-most-followedchannelbehindTfueandNinja’snow-inactivechannel.Whileyear-over-yeargrowthforMixerisstillimpressive,despitetherecentexclusivitydealwithShroud,thenumbersarelowerquarter-over-quarter. TotalHoursWatchedinQ4 Therewasan8.5%decreaseinhourswatchedontheplatformfromQ4toQ3.Despitethisdecrease,It’simportanttonotethatMixerstillmorethandoubledthenumberofhourswatchedwhencomparingthetotalsfrom2019to2018. TotalHoursStreamedinQ4 InQ3,thenumberofhoursstreamedontheplatformmorethandoubled,thanksinparttoNinja’smove.InQ4,Shroud’smoveseemedtohelpmaintainthismomentum.Quarter-over-quarter,thenumberofhoursstreameddecreasedby12.9%;however,80.3millionhoursofgamingvideocontentwerestreamedtoMixerin2019vsjust35.2millionhoursin2018. UniqueChannels Similarly,comparedtolastquarter,wesawamajorincreaseinthenumberofuniquechannelsstreamingtoMixer.InQ4,therewasa7.5%decreasefromlastquarter.Therewasa78%increaseinuniquechannelsstreamingtoplatformin2019comparedto2018. AverageCCV Theaverageconcurrentviewersontheplatformdecreasedby8%fromQ3toQ4.Therewasa55.1%increaseintotalconcurrentviewersfor2019comparedto2018. AverageViewersPerChannel Asthenumberofstreamersontheplatformincreases,wecanexpecttheaverageviewersperchanneltodecrease.Quarter-over-quarterthisnumberremainsrelativelystable,increasingbyjust7.4%fromlastquarter. FacebookGaming WhileFacebookGaminglivestreamingdatawasnotavailablebasedonourreportmethodology,wearetakingacloserlookatthetrendsweareseeingbasedoffofFacebookGamingstreamersusingStreamlabsOBS. AccordingtoStreamlabsdata,therewasa400%increaseinthenumberoflivestreamsbroadcasttoFacebookGamingin2019,from504,173livestreamsinQ1to2,525,863inQ4.Additionally,thenumberoftotalhoursstreamedincreasedby275%from438,835inQ1to1,648,557inQ4. BetweenlateNov.andDecember,somelarge/well-knownstreamersannouncedtheirswitchtoFacebookGaming,whichcertainlyaddedtothegrowthandmomentumoverthelastquarter.Thoseincluded DisguisedToast, Zero, and CorinnaKopf.InNov.FacebookGamingalsolaunched charitylivestreamingtools forallpartneredandLevelUpgamingcreators.Internationally,theyalsolaunchedthestandalone FacebookGamingapp inThailandalongwithallof LatinAmerica. Top10PublishersWatchedin2019AcrossAllPlatforms RiotGameswasthemost-watchedpublisherof2019,thankstobothLeagueofLegendsandTeamfightTactics.SlightlybehindwasEpicGames,trailingbyonly25.1millionhours.WatchedcontentforRiotGamesincreasedby17.5%in2019fromQ1toQ4,whilethetotalhourswatchedforEpicGamesdecreasedby28.5%in2019fromQ1toQ4. FortniteHoursWatchedin2019AcrossAllPlatforms ItseemsthehypesurroundingFortniteisstabilizing.Peoplearewatching29%lessFortniteinQ4comparedtoQ1.Thisisinteresting,consideringthenumberofhourswatchedforLeagueofLegendsincreasedby3.6%in2019(346.4millionhoursinQ1to359inQ4).GrandTheftAutoVhasalsoexperiencedaresurgencelastyear.Therewasa42.3%increaseinhourswatchedin2019(98.4millionhoursinQ1to140millioninQ4),partiallydrivenbythepopularmoddedGTARP(RolePlaying)servers. TopGamesWatchedonTwitchin2019 TopGamesWatchedonYouTubeGamingLivein2019 TopGamesWatchedonMixerin2019 YouTubeGamingLiveseemstobemakingmajorprogressthisyear,boastingthelargestpercentageincreaseinhourswatchedin2019.Witha46%increasein2019,YouTubeGamingLiveaccountedfor22.1%marketsharefor2019intermsofhourswatchedwhileTwitchmarketshareaccountsfor75.1%andMixermarketshareaccountedforis2.7%. Ontheotherhand,MixerisneckandneckwithTwitchintermsofuniquechannelsthatstreamedontheplatforminQ4.Meanwhile,thereismorethantriplethenumberofuniquechannelsstreamingtoMixerthanYouTubeGamingLive. Whileit’sbeenanuphillbattleforlive-streamingplatformstocompetewithTwitchsofar,itseemslikewearebeginningtoseemorehealthycompetition.TimewilltellifYouTubeGamingLive,Mixer,andFacebookGamingcansustainthemomentumtheyestablishedin2019. 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