The 22 Immutable Laws Of Marketing - Al Ries and Jack ...

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A classic and bestselling book that provides the definitive rules that govern the world of marketing. Al Ries and Jack Trout, two of the world's most successful ... Home>Browse>Books>GeneralBooks>Business&Management>The22ImmutableLawsOfMarketing The22ImmutableLawsOfMarketing AlRiesandJackTrout AUD$24.95Discount:Price/COM_VIRTUEMART_UNIT_SYMBOL_: Quantity: Downloadcover Aclassicandbestsellingbookthatprovidesthedefinitiverulesthatgoverntheworldofmarketing. AlRiesandJackTrout,twooftheworld'smostsuccessfulmarketingstrategists,present22toolsandinnovativetechniquesformarketingintoday'scompetitiveandglobalmarketplace.Theyexaminemarketingcampaignsthathavesucceededandothersthathavefailed;whygoodideasdidnotliveuptoexpectations;andhowsomecompanieswentagainstconventiontosucceedintheirmarkets.Thereal-lifeexamples,commonsensesuggestionsandkillerinstinctscontainedinthisbookarenothinglessthanrulesbywhichcompanieswillflourishorfail. Morebooksbythisauthor Authorbio: AlRiesandJackTroutaretwooftheworld'sbest-knownmarketingstrategists.Theyaretheauthorsofsuchbest-sellingbooksasTheBattleforyourMind;MarketingWarfareandPositioning.TheyrunamarketingconsultingfirminGreenwich,Connecticut,andworkwithsomeoftheworld'slargestcompanies. Category: Business&Management ISBN: 9781861976109 Publisher: ProfileBooks Imprint: ProfileBusiness PubDate: November2002 PageExtent: 160 Format: Paperback Age: 0-0 Subject: Business&management   Backtotop FacebookTwitterYoutubeGoogleplusInstegramPinterest   Search AdvancedSearch AUSNZ MyCart0item/s ShowCart



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